For business owners and marketers to optimise the wealth-making possibilities of the world’s largest social network, their Facebook marketing strategy should be flexible enough in an environment where change is the only constant.
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Melbourne, AU (PRWEB) September 26, 2012
Jennifer Sheahan, director of ad campaign management company Social Groove, recently guested on The ShoeMoney Radio Show where she discussed the recent changes in Facebook advertising policies and provided listeners practical Facebook marketing tips on how they could make campaigns not only relevant, but even more influential, given the constantly changing social media landscape.
The ShoeMoney Radio Show is an online radio program featuring guest interviews with personalities who have been successful with various commercial ventures online. Hosted by Internet marketer Jeremy Schoemaker, the program examines topics such as advertising, affiliate marketing, subscriptions, pay-per-click and industry updates relevant to web-based businesses.
Sheahan, known as one of, if not the, leading Facebook marketing specialists today, says that for business owners and marketers to optimise the wealth-making possibilities of the world’s largest social network, their Facebook marketing strategy should be flexible enough in an environment where change is the only constant.
“Things change in Facebook all the time,” she says, referring to the constant updates with Facebook advertising guidelines that determine the approval or rejection of every ad for publishing. “What may be working six weeks ago may not be working as well right now. So you have to be constantly shifting and focusing on something different.”
On the other hand, Sheahan says that one of the Facebook marketing tips that has been proven to work for a while is to develop a fan page of the business, product, program, service or brand, and to further engage the fan community by making best use of Facebook’s interactive features.
“If you still don’t have one, get a Facebook fan page fast,” Sheahan advises listeners. “[You may] have groups and personal profiles but that’s not good enough. You need a business fan page.”
Noted for her knack for sharing winning strategies that earned her the label of “Queen of Facebook Ads,” Sheahan says that building a custom landing tab for the fan page and engaging the audience as well as the experts in the community are keys to a successful fan page. Additionally, her ad management team can execute strategic advertising methods to further grow the fan base exponentially using the best Facebook ads.
“Once you have your fan page set up, you can make video posts and turn that into an ad. That is absolutely rocking right now,” she says. “Once you have that ad on the right hand sidebar, it shows up as a video. This allows people to click on one or all of four options: click play, click the page, click the link or click the video.”
To complement the fan page, Sheahan recommends building a generic page that focuses on a general theme or topic related to the brand. “Don’t put any link to your business in the generic page, but you can advertise this to people—good for affiliate marketing,” she says.
Sheahan reminds marketers and business owners the value and power of simplicity, saying the best Facebook ads are those that have one clear and compelling call to action. “Keep it really simple with one objective, amplify your message and get people focused.”
Those interested in achieving premium market reach through Facebook’s 500 million daily users can visit http://socialgroove.com.