Splother Announces Rackspace Co-Founder and TechStar Dirk Elmendorf joins as Strategic Technical Adviser and Lead Investor

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Tech Investment News: Dirk Elmendor, co-founder of Rackspace, has joined Splother as technical adviser and lead investor. Splother.com offers click-to-pay mechanical and sync licensing of music for films, TV, advertising and product placement to music supervisors, brand managers and creative directors. Pre-cleared music available 24/7, worldwide from a wide variety of genres including Grammy winning composers. Elmendorf joins the existing advisory board lead by recording artist Robert Earl Keen along with legal counsel Kent Marcus.

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“I believe that they have the experience and technology to make being a musician in the modern age a viable profession. Apple solved only part of the revenue equation for musicians." - Dirk Elmendorf

Dirk Elmendorf, co-founder of Rackspace has joined Splother, the award-winning website that offers immediate pre-cleared music licensing, as a strategic adviser and investor. Elmendorf joins the existing advisory board lead by recording artist Robert Earl Keen along with legal counsel Kent Marcus.    

Splother’s ground-breaking, immediate licensing software approach has earned multiple awards since its 2011 debut. Most recently, it received the “People’s Choice Award for Digital Media/Entertainment” at the 2012 Governor’s Innovation Conference in Tennessee. Splother also made the Nashville Post’s “Tech 25 list of Middle Tennessee’s Brightest IT Ventures” (Dec./Jan. 2011), and the top “10 Forward-Thinking Ideas Pushing Nashville, and the World, into the Future” by the Nashville Scene in its 2011 Innovations Issue.

Splother offers a turnkey, online solution to secure sync licenses for music to be used online, in film, TV, or advertising and mechanical licenses for the use of music in products. It makes worldwide licensing quick and convenient for music supervisors, brand managers and creative directors. The site offers a growing catalog of pre-cleared music, which has been hand selected by an experienced A&R team. Splother artists cross all genres and include Grammy winning composers. Artists receive an 80% royalty rate, which is considerably higher than the industry norm.

“Splother is well positioned to disrupt the way music is licensed today,” says Splother CEO Dave Durocher. “Dirk’s involvement helps validate our strategy.”

“I’ve seen several companies try to attack the problem of music licensing from a purely technological point of view,” adds Elmendorf. “What makes Splother so exciting is that they bring real music industry experience to the table. I believe that they have the experience and technology to make being a musician in the modern age a viable profession. Apple solved only part of the revenue equation for musicians. Splother helps artists collect revenue for their music when it is used everywhere else. It is great to be a part of this team.”

About Splother:
Founded in 2010, by music publishing executives Dave Durocher and Steve Toland, along with branding and marketing executive Jason Collins, Splother.com, offers click-to-pay mechanical and sync licensing of music for films, TV, advertising and product placement to music supervisors, brand managers and creative directors. The site gives independent artists the power to offer their creative catalog for licensing and receive a royalty percentage much higher that the industry norm. Splother is the online destination for filmmakers, music supervisors and brand managers who need access to the absolute best in independent music for branding and sync licensing opportunities quickly and conveniently.

About Dirk Elmendorf:
Dirk Elmendorf is based in San Antonio, TX. He co-founded Rackspace in 1999. Rackspace is currently the world’s largest hosting and cloud company with a market cap of over 7 billion dollars. He is a partner at r26D, which focuses on developing cloud-based software for business.

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Katharine Richardson
Splother
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