As well as providing detailed industry intelligence, the report will help communicators work better with reporters, build relationships via social media, and understand the latest newsroom practices.
Beltsville, MD (PRWEB) January 23, 2012
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today released its annual State of the Media Report. The report is an expert study of key media industry trends for 2012 and is compiled by the Vocus Media Research Team.
Titled “Evolving and Merging”, the report finds the industry in a state of rapid transformation as forward-thinking media outlets experiment with new, digitally-enabled models of delivering content.
“The report paints an exciting picture of change,” says Katrina Mendolera, the report’s author. “Newspapers are adapting to the paywall model. Magazines are developing tablet-first editions. TV news networks are using the Web to engage viewers between broadcasts, and traditional radio stations squaring up to music-streaming interlopers.”
Social media continues to shake up the industry, according to the report. As well as forcing reporters to be more vigilant for breaking news (many of 2011’s top stories broke via Twitter), it has made journalists responsible for promoting their stories in addition to reporting it. For high-profile journalists, however, social media is good news, with top reporters becoming online brands in their own right.
The report is free to download as a resource for reporters, PR professionals and marketers here: http://www.vocus.com/resources/state-of-media/index.asp
“For PR pros and marketers, no 2012 media strategy is complete without the State of the Media Report,” says Cassandra Péan, PR Manager at Vocus. “As well as providing detailed industry intelligence, the report will help communicators work better with reporters, build relationships via social media, and understand the latest newsroom practices.”
The team will be discussing the Report in a free webinar at 2:00pm EST on Wednesday Jan 25th. Hosted by the report’s authors, the event will offer analysis of 2012’s key trends followed by a QA session. To register for the webinar, please click here: http://bit.ly/zjRy6b
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in today’s customer-led buying process. Vocus is used by more than 40,000 organizations worldwide in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.
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