This year we expect Volkswagen's commercial to have significant impact globally. It is by far the most anticipated Super Bowl commercial.
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Hong Kong (PRWEB) January 27, 2012
The Super Bowl is a unique event, annually drawing in millions of viewers that are just as interested in the commercials as they are in the event itself. This year’s advertisers are bringing to the airwaves more hotly anticipated commercials than ever before, and are using every marketing trick in the book to draw in viewers and keep them interested.
“While many advertisers may not realize this, their commercials have a global impact on their brands” said Shriram Chaubal, the founder of Super Bowl Commercials dot TV and an expat located in Hong Kong.
Volkswagen is easily the most anticipated commercial this year. Building off of last year’s popular Darth Vader spot, they have released a teaser(featuring a chorus of dogs barking the Imperial March, no less) that has already garnered over 7 million views. The strategy of releasing early is a risky one, with conventional wisdom saying it could diminish interest in the product on game-day itself, but it paid off for Volkswagen in 2011 to the tune of over 48 million views and counting.
“Last year, Volkswagen’s Super Bowl Commercial was shared and viewed globally with as much enthusiasm as in the United States and went a long way in promoting the global Volkswagen brand. This year, the teaser has created more global anticipation than any other commercial we can think of.” added Shriram Chaubal.
Other soon-to-be memorable spots likely include Priceline, who will reportedly be killing off William Shatner in a controversial fiery bus crash; Skechers, who are trading the questionable choice of selecting Kim Kardashian as their 2011 spokesperson for the even more questionable choice of promoting dog races; and the always forgettable GoDaddy, who this year have opted to travel the path of least resistance and bore us to death right off the bat, rather than provide any truly scintillating or interesting content.
Not to be left behind in this year’s festivities is Kia, who are taking a scattershot approach to their marketing plan by somehow featuring Adriana Lima, Motley Crue, and a retired Ultimate Fighter in a single commercial.
Anheuser-Busch will hopefully bring some class and respect to what is ostensibly a holy day, by featuring their beloved Clydesdales doing something that has little or nothing to do with beer, but makes you want to buy their product anyway. Budweiser’s commercials are known for their strong storytelling, and every other advertiser could learn a thing or two from their example.
For more coverage of the year’s most eagerly-awaited commercials, as well as video previews of the ads mentioned here, go to our list of most anticipated 2012 Super Bowl Commercials. And don’t forget to visit SuperBowlCommercials.TV on February 5 to read our signature snarky reviews, watch and share the commercials online with your friends and family.
About GeoClicks: GeoClicks is a Hong Kong based publisher that is focused on building online communities. In addition to SuperBowlCommercials.TV, GeoClicks runs popular communities for expats ( http://www.geoexpat.com ) , and parents of young children ( http://www.geobaby.com ) located around the world.