Launches New Interface for Its “Off the Plan” Section

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Popular Australian real estate portal recently developed and launched a new and more dynamic interface for its Off the Plan section. CEO Ben Stockdale discusses its features and benefits.

It also hosts videos and displays full size images to give you the best user experience possible. We display in a grid that randomises every day and shows more property towards the top.

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The real estate advertising industry recognizes the advantages presented by the Internet and has tapped its potential to take over part of the market, which used to be dominated by newspapers. is definitely a key player in the shift toward online real estate advertising. One of Australia’s leading real estate websites, it is preferred by thousands of agents for being independent, free and highly efficient. It has been praised for its effortless functionality and straightforward navigation process. Always in pursuit of bettering its service, recently implemented its latest site improvement, a new interface for its Off the Plan section.’s Off the Plan section offers a one-stop-shop for the country’s newest property developments. With the new interface, the section is clearly laid out and a pleasure to read. “You can sign up for property alerts so you can automatically be notified when a new listing fits your criteria,” says CEO Ben Stockdale. “It also hosts videos and displays full size images to give you the best user experience possible. We display in a grid that randomizes every day and shows more property towards the top.”

According to Mr. Stockdale, the off the plan market is tough at the moment and online real estate sites haven't provided great solutions. “None of the big real estate sites have yet addressed the unique needs of off the plan advertisers, but rather tried to use traditional residential techniques,” he points out.

Selling off the plan requires a much different campaign strategy since a project may reach years to be completed. “We allow developers to show a little information and ask for a lead, or add lots of information,” shares Mr. Stockdale. The listing details page is adaptable. It is designed to truly showcase the development and allow as much or as little information as the developer or selling agency chooses.

“The leads are up front with property alerts. They list a project and emails go out to interested parties,” Mr. Stockdale elaborates. He and his team draw on their own experiences in the development, marketing and retail aspects of selling projects. They are aware of the fact that each is separate from the other and needs to be catered to accordingly.

“We can tailor packages to cater for each release phase, the soft launch or expressions of interest, to the up-scaled public launch through to the long lasting exposure to keep the project in the eyes of our browsers without falling down the pecking order due to a new development listing,” Mr. Stockdale explains.

This new interface certainly benefits both agents and potential clients. It allows the developers to advertise their projects in a very effective manner, while people considering buying off the plan have an easier time doing their shopping.

“Let us know what you think on Facebook or Twitter!” Mr. Stockdale invites site users.


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Tim Whall
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