Real Estate Obsessed Aussies Favor the Doubly Quick and Nielsen Top 4 Residential Real Estate Portal TheHomePage.com.au

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Nielsen recently declared TheHomePage.com.au, provider of free and innovative advertising solutions to vendors and real estate agents, as one of the top 4 real estate portals, beating the competition with its speedy uploads, massive registered online user-base, and thousands of new weekly listings.

A Nielsen Netrating Top 4 Real Estate Portal

Each unique visitor to TheHomePage.com.au reportedly enjoys the relatively new player in online property advertising at an average of 9 minutes, well ahead of Domain (6 minutes and 47 seconds) and on par with Real Estate (9 minutes and 26 seconds).

Indeed, real estate is moving at a staggeringly quick speed—twice faster than its leading competitors—on TheHomePage.com.au as Nielsen, world leader in market research, recently revealed the Aussie-based real estate portal’s inclusion in the top 4 residential real estate ranking on the March 2012 edition of the Nielsen Netratings Market Intelligence.

In some instances, tests over on WhichLoadsFaster.com showed TheHomePage.com.au loaded 4.5 times faster than a dominant property portal. TheHomePage.com.au’s monthly traffic has grown by 14.45 percent during March in comparison to the 0.88 percent growth of Realestate.com.au, while Domain.com.au’s traffic was down by -5.56 percent.

Each unique visitor to TheHomePage.com.au reportedly enjoys the relatively new player in online property advertising at an average of 9 minutes, well ahead of Domain (6 minutes and 47 seconds) and on par with Real Estate (9 minutes and 26 seconds). This is testimony to the depth of listings found on TheHomePage.com.au.

TheHomePage.com.au re-launched in April 2011 and has since provided thousands of vendors and real estate agents with innovative advertising solutions. Free for agents to list, the site’s main sources of revenue have been through cost effective up-sells and product branding. The highly favored residential property portal also includes video embeds from participating agents to better serve its over 300,000 monthly visitors.

The Aussie preferred real estate portal also offers a dedicated section dubbed Off the Plan. Easily followed and quite dynamic with videos and full size images, Off the Plan enables property developers to have an attractive and highly engaging space to advertise properties while buyers get the convenience of shopping “off the plan,” along with the stamp duty and savings that purchasing off the plan offers.

TheHomePage.com.au is home to 3,000 listed agents, and these include Century 21, First National, Ray White, LJ Hooker, and Remax, to name a few. Every week, the hot new portal for real estate Australia increasingly favors, supplies an average of 8,000 new listings, with over 140,000 active listings.

According to the Internet Advertising Bureau of Australia, real estate is the top dog of classified advertising, with a reportedly massive share of AUD$580 million. With 10.4 million (since 2010) Australians constantly online, the importance of top portals like TheHomePage.com.au has never been more significant than it is today.

TheHomePage.com.au covers all States of Australia, attracting both consumers and real estate agents particularly across New South Wales, Victoria, and Queensland. The top four real estate portal also well represents Tasmania and South Australia. With just over a year under its belt, TheHomePage.com.au’s user-friendly interface, comprehensive listings, and insanely quick upload speeds have made it the go-to site for real estate.

Most impressively, according to Nielsen Netratings data, 95 percent of visitors to TheHomePage.com.au do not visit the two largest real estate portals in Australia (Realestate.com.au and Domain.com.au). This proves that in just under a year since its re-launch, TheHomePage.com.au has succeeded in reaching a highly unique and engaged audience.

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Ben Stockdale
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