“Make Google Work To Your Advantage” – Thehomepage.com Now Utilizes Free Technology To Allow Potential Clients To Know More About Their Agents

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Popular real estate website Thehomepage.com does not want its users to go through a digital maze to do a background check or merely find out more on their real estate agents. It has recently upgraded its website with a feature that provides browsers/clients access to agents’ profiles that include all pertinent and helpful bits of information that the agents are willing to share.

A Nielsen Netrating Top 4 Real Estate Portal

The Agent Personal Profile strategy allows agents to provide their photo, bio, contact information, and links to their social media pages, such as those on Facebook, Twitter, LinkedIn, et cetera. It even accommodates videos!

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Oftentimes, websites make it very complicated for people to find the specific information that they need; there are so many layers of pages to go through which can be very time-consuming. Thehomepage.com.au, a trusted Australian real estate portal has addressed this particular issue by adopting a feature that makes it easier for users to access the profile of their listed agents right on the portal. The Agent Personal Profile strategy provides all relevant information about the real estate agent, as well as the properties under his listing.

In his recent video post on “The Electric Avenue Show”, Greg Vincent, dubbed “the online guy for real estate professionals”, describes the typical process browsers and clients go through to be able to do a background check on their agents, “If they go through the agency website, the thing is they have to learn how to navigate through the agency’s website to find the actual agent and get information about that agent right from that website.” He says that what usually happens after that is people see that agent’s name beside a listing, and then go on Google to search for more information regarding the agent.

Mr. Vincent adds, “There’s two things to that: sometimes your Google profile is not quite what you want it to be; and the other thing is the major portals are in a position where they actually lose a bit of traffic just because people actually go on off their sites. So, this actually allows the major portals to actually get more visits and more engagement on the side but more importantly from an agent’s perspective, it gives you the opportunity to put some personal profile information out there on to these major portals where people are actually looking for property.”

The innovative technology that allows realestate agents to create their own personal profile and make it available on a portal has been employed by Ben Stockdale and his team at Thehomepage.com.au, a move that Mr. Martin praises in the conclusion of his video. The Agent Personal Profile strategy allows agents to provide their photo, bio, contact information, and links to their social media pages, such as those on Facebook, Twitter, LinkedIn, et cetera. It even accommodates videos! With the incorporation of this technology, agents already have standard profile information that potential clients can access right on Thehomepage.com.au as they do their browsing. This makes the search for property and homes for sale so much easier for users of Thehomepage.com.au.

Greg Vincent calls the strategy “the way forward for the major portals”; that Thehomepage.com.au is a pioneer in adopting it for the easier and better property search experience of its users is a testament to the premium quality of service provided by the leading Australian real estate portal.

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Ben Stockdale