Ethos, a Farm in the Mayan Jungle, is announcing its Launch as the Forefront of Sustainable Tourism in the Mexican Caribbean

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Tourism group Sunset World has created an innovative agricultural project where clean alternative energy is used to produce organic products to supply six hotels in Cancun and the Riviera Maya. This year 400 tons of fruits and vegetables, 200,000 exotic ornamental plants and 30 tons of honey will be produced. About $3 million will be invested in this 1000 acre farm.

Ethos, Sunset World

Tianguis Turístico

"Ethos is a Greek word for “starting point”, and that is precisely what Sunset World is doing, going back to the origin of life with a sustainable vision that is respectful of nature," said the Chairman of the Board of Directors of Sunset World.

Working hard to maintain their place at the forefront of global trends in sustainable tourism, Sunset World Resorts & Vacation Experiences announced the official launch of Ethos during a breakfast at the Tourism Tianguis 2012. Ethos, an innovative $3 million agricultural project, is a farm in the Mayan jungle where produce, plants and honey will be organically grown and produced. These items will be used to supply their six hotels, which include nearly 1000 hotel rooms in Cancun and the Riviera Maya.

"Ethos is an example of our values and great commitment to the community, environment and tourism, making us the first hotel chain in southeastern Mexico to produce their own organic materials and become more sustainable every day," said Orlando Arroyo Marroquin, Chairman of the Board of Directors of Sunset World.

Following in the footsteps of the World Tourism Organization (WTO) and the UN, the tour group set up this farm, just 25 miles from Cancun, in the jungle. The project drives the local economy by providing 60 jobs to the Mayan community in its first stage. The project also ensures the resorts will have the freshest produce including papaya, lime, tomato, cucumber, watermelon, melon and squash, among other fruits and vegetables.

This farm, which will soon cover 1000 acres, produced 69,000 exotic ornamental plants of 10 different species in its pilot project (30 acres), and is expected to eventually produce 200,000 plants. These items are used to decorate the lobbies, restaurants and meeting rooms of the hotels.

Ethos also includes a bee apiary which produced 30 tons of honey this year. The volume will soon exceed 200 tons. The honey is used for human consumption and the development of products for hair and skin care like shampoos, conditioners, creams and soaps, which are available in the spas and hotel rooms.

"Northern Quintana Roo is not an agricultural area, but with ingenuity and dedication, we overcame the adverse ground conditions," said Arroyo Marroquin, adding that they have created an innovative irrigation pumping system that uses solar panels, alternative energy, and wind turbines to help reduce carbon emissions and the impact on global warming.

"Ethos is a Greek word for “starting point”, and that is precisely what Sunset World is doing, going back to the origin of life with a sustainable vision that is respectful of nature," said the Chairman of the Board of Directors of Sunset World.

He stressed that the proudly Mexican tour group, after 24 years in operation, is the leading vacation experience in the Mexican Caribbean. It generates more than 5,000 direct and indirect jobs and is composed of 25 companies that offer world class services such as accommodations, car rentals, vacation clubs, equestrian club, spas and even yacht and private jet charters.

Divided into three categories, Signature Resorts, Boutique Hotels and Eco Luxury Resorts, the group is comprised of four hotels in Cancun; Sunset Royal Beach Resort, with 234 suites, Sunset Lagoon Resort & Marina, with 161 suites, Laguna Suites Golf + Spa, with 47 suites and Ocean Spa Hotel, with 185 suites. In the Riviera Maya there are two unique properties; Sunset Fishermen Beach Resort, with 101 suites and Hacienda Tres Rios Resort, Spa & Nature Park, with 273 luxury suites.

One of Sunset World’s main goals is to provide value to their visitors, and they recently invested more than $11 million to expand and modernize accommodations. Only last year $6 million was allocated for the renovation of the Sunset Royal.

"Sunset World looks to the future with optimism, confidence and certainty. In a globalized and technology driven world, we do not forget our roots and we stake our future on the origin of life itself; nature and the richness of our land. It is our goal to increase sustainable tourism and to keep growing strong and solid in the Mexican Caribbean,“ said Arroyo Marroquin.

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Karla Báez
Hacienda Tres Ríos
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