London, UK (PRWEB) May 24, 2012
One of the top online marketing companies London has to offer, Webertek provides IT consultancy and implementation services to growing small and medium-sized business. Part of the company offer is to come up with online marketing strategies and techniques for its clients.
In line with its commitment to help its clients generate more business through their Web branding and presence, Webertek recently released a helpful and practical guide titled “A Step-by-step Process to Internet Marketing” written by seasoned marketing veteran and Managing Director Stephanie Weber.
“The post outlines the process of internet marketing step-by-step, from getting found online, to converting visitors into leads and clients, and finally measuring the results,” explains Ms. Weber. In the article, she starts by stressing the importance of having a cohesive plan. “It is much harder to understand how all these marketing strategies and tactics fit together, which order they should be carried out in, and indeed what the benefits of them are in the first place.” Many people tend to be overwhelmed, but seeing the big picture encourages a more solid and consistent marketing effort. For this reason, the first step of the process involves coming up with a web marketing strategy right off the bat.
“Make sure you consider what your goals and objectives are before getting stuck in,” advises Ms. Weber, who founded the company in 2008. “It’s easy to get excited by the thought of a new website. However, it’s important to consider what marketing budget you can set aside for the website and subsequent costs to drive traffic to it once it’s live.”
Steps 2 to 3 of Ms. Weber’s 6-step Internet marketing guide involve the creation, maintenance and traffic-generation of direct response websites. “Your website is the focal point of all your online marketing and where lead generation takes place,” she points out. “Once you have your website, the fun can really begin. There are a variety of techniques such as blogging, social media, SEO and PPC that are proven methods for bringing new and qualified visitors to your site.”
The final, but no less important steps in the guide focus on conversions, the first dealing with converting traffic into leads, and the next, leads into actual sales. Ms. Weber doles out helpful instructions on how the aforementioned conversions can be achieved. She then concludes the series of steps with sage advice to measure everything.
The process described in Ms. Weber’s article is packed with valuable insight and beneficial tips that will remain helpful no matter what the state of affairs in the field of SEO and the world of Internet marketing in general. Webertek readily offers assistance to those who need it, should they want to ask questions regarding the process, need help getting unstuck from one of the steps, or prefer a completely done-for-you service. People can call its hotline for a no-strings-attached 15-minute marketing consultation.