Survey: What Women Want Most for the Holidays

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Hint: It's not jewelry, says a national survey

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Only 49.2% of female respondents want to receive jewelry this holiday season, according to a survey. In comparison, 63.9% of the survey’s female respondents want homemade gifts, 62.7% want household goods, and 57.6% want books.

More than 4 in 5 female respondents, some 85%, would like gift cards. Just over 70% want clothing, and 64.6% want electronics. Most female respondents told the credit-card comparison website that they would rather not receive sporting goods, with just 13.9% wanting such items.

More male respondents (82.9%) want to see electronics than those who hope to see gift cards (75.6%) under their tree. In stark contrast to the women who responded to the survey, most male respondents do not want jewelry; only 12.7% listed it as a hoped-for gift.

To read the full survey results, visit

From October 9 to October 23, 2012, polled 1,125 Americans, age 18 and over, about their holiday shopping plans using multiple choice questions and short-answer questionnaires. frequently provides information on the credit issues, news, and trends facing Americans through proprietary market research and analysis. Visit to stay informed with credit card news, deals, reviews, and tips.

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Charles Tran
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