Harvey Nichols Signs Up DC Storm for Online Tracking and Reporting

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DC Storm provides Harvey Nichols with online tracking and reporting that will power key marketing, merchandising and trading decisions.

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Sandrine Deveaux, Head of Ecommmerce at Harvey Nichols said: “As our online presence grows, DC Storm will be vital to us in understanding and eradicating the pinch points in our work order process."

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Harvey Nichols has chosen DC Storm to provide insight and reporting to arm its online business team with data that leads to concrete actions. DC Storm’s combination of reporting, technology and expert consulting will deliver targeted reporting that will then support marketing, merchandising and trading decisions.

The iconic fashion, beauty and food retailer will use DC Storm technology to track users’ paths to conversion across all online channels, including its website, and will supplement this online behaviour information with stock and order processing data. The connected view of its online business will therefore enable Harvey Nichols to make decisions in the context of the business as a whole and avoid siloed decision making.

Sandrine Deveaux, Head of Ecommmerce at Harvey Nichols said: “As our online presence grows, DC Storm will be vital to us in understanding and eradicating the pinch points in our work order process. We chose DC Storm because of the power and flexibility of the platform’s marketing reporting, as well as the ability to track and report over all channels and integrate offline information. It is imperative that we fully understand the performance of each of our brands online – separately and as a whole – and take action from these insights.”

Seth Richardson, CEO of DC Storm, adds: “Harvey Nichols is one of the most renowned brands in the UK, so to be able to work with them during this period of growth and change is very exciting. Our technology and consultancy will help them gain valuable insight into their user behaviour and take action to improve performance going forwards.”

About DC Storm

Multichannel digital marketing specialist DC Storm helps businesses make better decisions through market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies. Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry needs, and now works with many of the most progressive digital brands who use insight gained from the Storm Platform to accurately value and optimise their online marketing activities. DC Storm opens up new ways of gathering, interpreting and using data that can unlock business insights that drive businesses to deliver results. Currently tracking over 1,000 websites worldwide across all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training.

About Harvey Nichols

Harvey Nichols was founded in 1831 and is today the UK’s premier fashion retailer, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world’s most prestigious brands in womenswear, menswear, accessories, beauty and food. Harvey Nichols currently has stores in London, Leeds, Birmingham, Edinburgh, Manchester and Bristol in the UK, Dublin in the Republic of Ireland and internationally Riyadh, Dubai, Istanbul, Ankara, two stores in Hong Kong and coming soon, Kuwait. The London flagship store is located in the heart of Knightsbridge, London’s most fashionable and exclusive shopping district. The store has a gross floor area of approximately 220,000 square feet. In addition to its fashion retailing business, Harvey Nichols successfully redeveloped the top floor of the London flagship store to create a Restaurant, Bar, Café, Wine Shop and Foodmarket which have become destinations in their own right. A similar concept operates from the top floors of all Harvey Nichols full-size stores. Harvey Nichols launched its first stand-alone restaurant in 1996, the highly successful Oxo Tower Restaurant, Bar and Brasserie, with spectacular views of the River Thames. A further restaurant, Prism, opened in the financial district of the City of London in 1999. In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the subsequent period of almost seven years remained as a listed company. February 2003 saw the return of Harvey Nichols to private ownership and Harvey Nichols Group Limited is now owned by the Hong Kong based retail magnate, Dr. Dickson Poon whose retail businesses extend to North America, Europe, Japan, China and South-East Asia.

For more information, please contact Anna Walton, DC Storm, Tel: +44 1273 807 272 ext: 311

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Anna Walton
DC Storm
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