Mesa, AZ (PRWEB) July 26, 2012
The member engagement community launched by online community software provider, Socious, in 2011 has surpassed 1,000 members. The LinkedIn group was founded to fill an industry wide gap in focus, content, and collaboration around how member and customer engagement can be capitalized on and improved in both businesses and membership organizations.
To many corporations and nonprofit organizations, engagement is the lifeblood of customer relationships, membership management, and use groups. Without engaged community members, companies and associations see lower retention, revenue, and brand advocacy.
“We used our leadership in the member engagement arena to create an accessible environment where association leaders and social business professionals can find thoughtful discussion and reliable support,” said Paul Schneider, senior vice president & co-founder at Socious.
Who is Part of the Member Engagement Group?
- The community is made up equally of association leaders and corporate executives.
- 42% of the community members are at the Director level or above in their organizations.
- 38% of the members indicate that marketing is their primary function.
- 19% of the community is located in the Washington DC area, while Chicago, London, and New York combined make up an additional 16%.
Schneider continued, “Socious' online community software customers see firsthand what a big difference member engagement can make in their organizations. Over the past 10 years, we've seen online customer communities at companies and private member communities at associations impact organizations in very measurable ways.”
Socious plans to add more content, free resources, and live networking events over the next year to further support the association and business communities.
Learn more about joining the member engagement online community at Socious.com.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, associations, and user groups. The Socious platform includes private social networking, customer communication tools, advanced segmentation, forums, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Take an online tour of Socious online community software.