SalesPortal Kicks Off New Partnership Marketing Network in India

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India represents 11th-largest consumer market globally with nearly a billion mobile phone users driving demand for inbound contact centers.

Kevin Sandhu, co-founder & managing director of India

Kevin Sandhu, co-founder & managing director of India

SalesPortal represents a huge opportunity for contact centers to generate revenue and help offset costs...The SalesPortal model represents a scalable, new channel for marketing professionals to generate high-quality inbound pay-per-call leads.

SalesPortal (http://www.salesportal.com), the first partnership marketing network for enterprises with contact centers, today announced it is expanding beyond North America and is developing a new partnership marketing network in India. Company co-founder Kevin Sandhu has relocated to India and will be managing director at the headquarters in New Delhi.

SalesPortal enables companies with contact centers to present their customers with relevant offers from marketing partners at the end of sales and service calls, generating new revenue streams in the process. Interested customers are live-transferred to the partnering companies, providing these partners with a new low-cost, high-quality customer acquisition channel. SalesPortal is a cloud-based solution with the functionality to match up partner companies, create and manage campaigns, present relevant end-of-call offers to the agent desktop and transfer calls to partner contact centers.

According to recent Telecom Regulatory Authority of India (TRIA) reports, there are nearly a billion mobile phone users in India.

“Voice is the primary communication channel for consumers in India,” said Sandhu. “Indian companies have historically looked at their contact centers as cost centers. SalesPortal represents a huge opportunity for contact centers to generate revenue and help offset costs. Separately, it is now more difficult for marketers in India to use outbound calling and text messaging to reach customers. The SalesPortal model represents a scalable, new channel for marketing professionals to generate high-quality inbound pay-per-call leads.”

Recent consumer regulatory developments support adoption of the SalesPortal model. In 2011, TRIA instituted new, stringent regulations to enforce customers’ rights to block commercial calls and text messages at the Do Not Call registry. The marketing opportunity is now even greater to leverage inbound calls to offer value-added partner services.

“Our decision to accelerate expansion into other global markets is a result of the rapid adoption rates we’ve seen in the past 18 months in North America,” said Saurabh Khetrapal, SalesPortal’s co-founder and CEO. “Leading companies in telecommunications, travel, finance, insurance, home services and consumer goods recognize the tremendous marketing, customer acquisition and revenue generation opportunities with SalesPortal.”

About SalesPortal

SalesPortal is the first partnership marketing network for enterprises with contact centers. The patented cloud-based technology enables companies to engage customers with relevant end-of-call offers in sales and service contact centers. Leading global brands use the platform as a core component of their customer engagement and customer acquisition strategies. Marketing and contact center executives adopt SalesPortal as an incremental revenue source and an extension of existing marketing partnership programs. SalesPortal has been recognized for its innovation by a number of organizations, including the Red Herring Top 100 Americas Award, the Direct Marketing Association Innovation Award and the ATA Technovation Award. For more information, visit http://www.salesportal.com.

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