Companies will find the strongest matches for their product and service and make the most relevant campaign connections to optimize campaign performance.
Redwood City, CA (PRWEB) September 18, 2012
SalesPortal (http://www.salesportal.com), the first partnership marketing network for enterprises with contact centers, today announced it has developed and deployed a powerful recommendation engine as a core component of its platform. The new capability simplifies the matching of relevant enterprise contact centers and marketers based on product and demographic relevance. Companies use SalesPortal to monetize calls into their contact centers and generate high-value leads for marketing campaigns.
SalesPortal’s recommendation engine intelligently matches partners, improves lead generation campaign effectiveness and delivers a higher return on marketing investments. It automatically recommends relevant marketing partners for enterprises with contact centers based on the business category of the company, the product or service offered by each partner and customer demographics.
SalesPortal enables companies with contact centers to present their customers with relevant offers from marketing partners at the end of sales and service calls, generating new revenue streams in the process. Interested customers are live-transferred to the partnering companies, providing these partners with a new low-cost, high-quality customer acquisition channel. It is a complete marketing partnership platform that includes the functionality to match up partner companies, create and manage campaigns, present relevant end-of-call offers to the agent desktop and transfer calls to partner contact centers.
Using a content-based filtering system adopted by leading product recommendation websites, SalesPortal’s recommendation engine:
- Matches companies based on business, product and customer criteria
- Prioritizes best matches using weight-based rankings
- Utilizes intelligent algorithms to identify patterns and develop suggested partner pairings
- Tracks campaign successes
- Determines relevance at the campaign level so companies can use different product and demographic criteria for each campaign
- Learns as it goes – factoring in historical campaign performance and effectiveness
“We’ve built an intelligent, advanced recommendation engine with a simple user interface,” said Sujay Rao, SalesPortal’s director of product management. “Companies will find the strongest matches for their product and service and make the most relevant campaign connections to optimize campaign performance.”
SalesPortal’s latest capabilities are available immediately for managed services customers and will be available to all users within 30 days.
“Our new recommendation engine will provide a logical starting point for successful pay-per-call campaigns,” said Kevin Sandhu, SalesPortal’s vice president of product management. “It matches partners for the highest relevance to achieve the greatest return on investment, opt-in rates and lead-to-sale conversions.”
SalesPortal is the first partnership marketing network for enterprises with contact centers. The patented cloud-based technology enables companies to engage customers with relevant end-of-call offers in sales and service contact centers. Leading global brands use the platform as a core component of their customer engagement and customer acquisition strategies. Marketing and contact center executives adopt SalesPortal as an incremental revenue source and an extension of existing marketing partnership programs. SalesPortal has been recognized for its innovation by a number of organizations, including the Red Herring Top 100 Americas Award, the Direct Marketing Association Innovation Award and the American Teleservices Association Technovation Award. For more information, visit http://www.salesportal.com.