Hamilton, Ontario (PRWEB) June 27, 2012
Verdant Analysis, maker of investment analysis solutions, today announced a major re-design initiative on their investment technology platform. The new platform will offer improved website information from both a usability and marketing stand point. In addition, it will also enhance the software in order to accommodate new tools and new data streams seamlessly.
“Our first generation web-site and application suite allowed us to test the assumption that the market place was interested in technology that supported investment analysis,” says Jennifer Cameron, CEO. “We went to market with a basic solution with minimal support and information. We are extremely excited to offer a more integrated and informative solution that moves us another step toward realizing our vision.”
The company’s mandate is to help investors make better investment decisions by providing technology that turns data into insight.
The data currently includes market and financial statement information, but will be expanded to include macro-economic and qualitative data as well. The technology is designed to help users manipulate the data into meaningful information, whether it is by building ratios or regressions, screening securities, or testing investment models.
“We haven’t built a black box that tells people what to buy and sell,” says Cameron. “Our users have their own investment theories and criteria. They need a system that helps them test, measure, analyze and execute. Our job is to make that complicated process easier and faster. And maybe even fun.”
Part of the company’s vision is to allow users to execute stock transactions as well.
“Most platforms focus on the security transaction and append some tools on almost like an after-thought,” says Cameron. “We want to help people before they get to that stage. First research and test, then transact. The whole solution will be integrated from end to end to offer users the best investment experience possible.”
Cameron also stated that company will eventually offer its users global research and trading capabilities. Currently, Verdant Analysis supports publicly traded companies in the United States and Canada.
The target launch date for the first phase of the new website is September, 2012.
About Verdant Analysis
Verdant Analysis empowers users to achieve investment excellence. Various software applications help users create, test and measure their own investment theories and criteria. The result is improved speed and quality in financial decision making. The company’s powerful and intuitive applications are designed to meet the needs, including custom design needs, of serious investors performing robust analysis. The data infrastructure upon which the applications reside includes market and financial statement information, with new data streams to be incorporated soon.