SCHULTE Rebrands as Organized Living, Launching a New, Innovative Website

A leader in home storage and organization for more than 90 years rebrands, launching an all new website on January 1, 2013 called OrganizedLiving.com. The new website will include a large professional area to support builders, architects and contractors with free online design software, the latest industry news, strong upgrade programs, BIM objects and a huge network of professional installing closet dealers.

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Organized Living freedomRail Chocolate Pear Closet

Organized Living freedomRail Chocolate Pear Closet

The new name had to convey the company’s vision, ‘we help people organize their lives,’ and had to evoke a powerful connection for customers and consumers. The obvious choice was Organized Living.

(PRWEB) November 29, 2012

For official release on January 1, 2013.

SCHULTE, a leading manufacturer of home storage and organization products for more than 90 years, adopts its leading brand Organized Living as its new corporate name. In addition to a new name, Organized Living will launch a new website to better align their expertise, services, and resources to offer customers and trade members an unparalleled suite of solutions.

The new website, OrganizedLiving.com, launches on January 1, 2013 and will include a large professional area to support builders, architects and contractors. Professionals can visit the website to:

  • Read about current industry trends
  • Understand Organized Living’s knowledge of their trade/market
  • Access free online closet design software
  • Request design quotes
  • Locate professional installing Organized Living dealers
  • Offer homebuyers strong upgrade programs
  • Get complete brand support with everything online fro design center staff and visitors
  • Use Organized Living BIM (Building information modeling) objects
  • Participate in industry discussion forums

In addition, OrganizedLiving.com will offer consumers an organizing experience grounded in more than 90 years of expert SCHULTE knowledge. “The new website is interactive and inspiring, enriched with hundreds of organizational tips and videos, lifestyle images, testimonials, blogs and discussion forums,” remarked Jennifer Castenson, vice president of marketing at Organized Living. “We want to provide everyone who visits the website with the ultimate organizing experience and in the end, help them live simpler, less cluttered lives.”

“The name change and new website will strengthen and streamline our presence in the growing storage and organization category,” said John Kokenge, president and CEO at Organized Living. “We’ve been selling many brand names through multiple markets and recognized the need to consolidate brands to focus on one master brand,” added Kokenge. “The new name had to convey the company’s vision, ‘we help people organize their lives,’ and had to evoke a powerful connection for customers and consumers. The obvious choice was Organized Living.”

The name change will be effective January 1, 2013. To learn more about the full family of Organized Living product, visit OrganizedLiving.com on January 1.

Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. http://www.OrganizedLiving.com.


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