"Ideally, social analytics and intelligence software should help organizations measure the effectiveness of social media on business results. Thus, software is a major part of an overall strategy, operational workflow and executable plan. --Leslie Ament
Boston, MA (PRWEB) October 16, 2012
Industry analyst and market research firm Hypatia Research Group announces availability of a new primary research study entitled "What CMOs Need to Know About Social Analytics & Intelligence Solutions". Featuring the unique Hypatia GalaxyTM Evaluation, in which 24 software vendors are evaluated by 12 criteria, this report showcase current trends, organizational challenges, best practices, and return on investment metrics utilized by top performing organizations via 20+ pages, 8 tables or figures and a case study that focus on business value derived from investment in social media technology.
Hypatia Research Group surveyed more than 1200 global organizations for this research and found that only 526 respondents actually utilize, recommend, influence, and hold budget or veto power over the purchase of social analytics and intelligence software at their place of employment. As a result, only analysis derived from these 526 respondents was utilized for this research.
The study's author Leslie Ament, vice president, and senior analyst stated, "Early adopters have jumped on social analytics for measuring tactical and/or operational metrics primarily. As a result these companies are grappling with which metrics, trend analysis, and/or key performance indicators to utilize (available through dashboards, visualization or other types of reporting) in order to gain the most from investment in this technology."
Join Hypatia Research Group on November 8, 2012 as we share research highlights from this study courtesy of our host Clarabridge, Inc. Register for the Webinar!
Date: November 8, 2012 / 1pm - 2pm ET
Presenter: Leslie Ament - Senior Analyst & VP of Research at Hypatia Research Group
Company size of respondents is: 37.5 % large enterprises, 33.9% mid-market and 28.6% SMB. Geographic breakouts are: 49.1% North America, 26.7% EMEA, and 24.5% Asia PAC: Australia, China, and Japan.
Industry analyst and market research firm Hypatia Research Group delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer and market intelligence to enhance performance and accelerate growth. Coverage includes: Customer Management (CRM), Business Intelligence, Advanced Analytics, Customer Analytics, Social Media, Text Analytics, Marketing Automation, Information Management, Customer Data Management/Data Quality and GRC. Since 2001, clients have relied on Hypatia for industry insight, expertise and independent market research for guidance in assessing various technology and service options.