Centurion Cycling Takes it up a Notch in 2012

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Setting a new standard for amateur cycling events in the United States and Canada, Centurion Cycling announces its four-event schedule.

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What Centurion Cycling is about is having the 'Tour de France' type experience, and also sharing a lot of laughs with your friends.

Get ready for a summer full of Centurion Cycling in spectacular locations. And at each of the four 2012 events, one every month from June to September, Centurion Cycling will continue to offer a weekend full of cycling, deliver the high quality of production that impressed thousands of cyclists in 2011, and provide the controlled course advantage so racers can race and riders can ride.

In addition to new events, Centurion Cycling has more to debut this year that will excite individual participants (avid cyclists and recreational riders alike) and ignite the fire of competition between cycling clubs and teams. First, the schedule:

2012 Event Calendar

June 22-24:    Centurion New York (Lake George, New York)
July 14-15:     Centurion Ontario (Horseshoe Valley/Town of Oro-Medonte, Ontario)
August 17-19:    Centurion Ellicottville (Ellicottville, New York)
Sept. 14-16:     Centurion Canada (The Blue Mountains, Ontario)

“Cycling is a beautiful sport so it should be presented in deserving locations,” said Centurion Cycling Founder Graham Fraser, the former head of Ironman North America and one of the most respected endurance sporting event organizers in the business. “Plus, these are places where we want to go ride—quiet country roads, very scenic, yet hilly and challenging so when you finish the race, you know it was something special.”

Centurion New York (Lake George, New York). One of the United States’ most storied tourist spots, the beauty of the 32-mile long Lake George in upstate New York will take a cyclist's breath away as much as riding the Adirondack roads that comprise the courses that have been laid out. Events: C100, C50, C25, Hill Climb, Elite Hill Climb, Kid’s Ride.

Subaru Centurion Ontario (Horseshoe Valley, Ontario). A hidden gem of cycling just one hour north of Toronto in the Town of Oro-Medonte, Horseshoe Valley is where a series of horseshoe-shaped hills are relentless yet the quiet of the roads is amazingly endless. This is a metric century event: C100K, C50K, C25K.

Centurion Ellicottville (Ellicottville, New York). With a secluded location less than one hour south of Buffalo and 2 ½ hours south of Toronto, Ellicottville possesses a small town charm yet a large appetite for outdoor adventure. The four mountain faces of Holiday Valley Resort test skiers and cyclists alike and this well kept secret among Americans and Canadians is getting out. Events: C100, C50, C25, Individual Time Trial, Elite Team Time Trial, Kid’s Ride.

Subaru Centurion Canada (The Blue Mountains, Ontario). The crown jewel of the series, more than 3,000 cyclists last year were amazed by the incredible scenery and tested by the series of challenging climbs of the legendary Niagara Escarpment along the Georgian Bay. Home base is the European-style village of Blue Mountain Resort in the Town of the Blue Mountains (a 90-minute drive from Toronto) and a 5,000-person cap will drive early interest this year. Events: C100, C50, C25, Hill Climb, Timex Vertical Challenge, Kid’s Ride.

And, here is what else is new at Centurion Cycling in 2012:

Signature elements will give each event a slightly different flavor and serve up for cyclists a taste of the “Tour de France” experience.

  •     Lake George features a 5.5 mile, 1,457-foot Individual Hill Climb up Prospect Mountain Road. The Elite Hill Climb is for top amateurs to vie against the clock and for the prize purse.
  •     The signature element event for Horseshoe Valley will be announced soon.
  •     In Ellicottville, it’s a short course Individual Time Trial. For Elites, the 4-person Team Time Trial involves strategy in a race against the clock and for prize money.
  •     In The Blue Mountains, the 3.1 mile/5K Individual Hill Climb up Scenic Caves Road is a mental as well as physical challenge with a 10-15% grade over 850 feet of climbing. The reward for doing well is an opportunity to compete against elites in the Timex Vertical Challenge, the elimination format Hill Climb that was featured on television last year.

A point ranking system is new and allows cyclists to earn points based on their finish time relative to that of the first place finisher. After each event, cyclists can see where they rank overall and in their age group. The top three event weekends for each cyclists will be used to calculate the year-end point rankings.

For cycling clubs and teams, there is a Club Challenge competition. The club or team that earns the most points will win the trophy and bragging rights as the best in the area. Points are earned by each member who finishes in the top three in their age group in the individual events of the weekend.

The Centurion Express Card, a frequent flier-type discount program, was created to reward those cyclists planning to do multiple events within a weekend and across the events this summer.

There’s even more on tap for Centurion Cycling in 2012, including a “Beer, Bikes and a Movie” night which is woven into the schedule of each weekend. Intended as a low-key social event, the movie night will give participants an opportunity to relax, meet other cyclists, enjoy a local brew and watch a larger than life cycling movie.

"What Centurion Cycling is about is having the 'Tour de France' type experience and also sharing a lot of laughs with your friends," said Fraser. "Drafting is not only allowed, it's encouraged and at our events everyone has the opportunity to be a Centurion."

For more information about Centurion Cycling, please visit the Centurion Cycling web site and the Centurion Cycling YouTube channel for the latest LincTV episodes.

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Krista Flanagan
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