Our clients told us that the features and insights provided by the employee assessment tool have been transformational for their businesses...we wanted our brand to more effectively communicate the impact.
Edmonton, Alberta (PRWEB) July 04, 2012
This past week Concord Consulting, developers of the world-class employee personality assessment tool Pro.file Performance System(PPS), unveiled a new brand image for Pro.file, designed by local media company Donovan Creative. The official launch was rolled out in its complete form this week when Pro.file trained and licensed three new international clients, along with their established Pro.file Agent in Sydney, Australia.
Inspired by client feedback and the company’s dedication to growth, Pro.file re-focused and re-aligned the brand image to better reflect the quality and the pride in the employee assessment tool that was expressed by both clients and staff. The result is a fresh new look, with an updated website and collateral that not only more effectively communicates product capabilities for pre-employment screening and recruitment, but also does a better job at engaging current and future clients around the different applications and training.
Mike Moreau, Vice President of Client Development with Pro.file said, “I’m confident this is going to be an important contribution towards Pro.file’s growth over the next few years. Our clients told us that the features and insights provided by the employee assessment tool have been transformational for their businesses and for themselves personally. We wanted our brand to more effectively communicate the impact around a knowledge of human potential has had on their lives.”
Included in the brand re-launch are important enhancements to the Pro.file Organization job assessment tool. The tool builds a blueprint or job benchmark of the behavioral requirements of employees in a role - as reflected by the types and levels of responsibility. The enhancements fine tune these job models even further by helping eliminate user error and increasing the accuracy of the tool for untrained users.
The new site, launched June 6th, will also feature an insightful blog to educate visitors about “The Science of Human Potential” and how a more objective understanding of human behaviors makes individuals better leaders, managers, friends and increases their own understanding of themselves and their potential.
About Pro.file Performance System
Pro.file Performance System is a world class employee personality assessment test and talent development technology designed to help build high performance organizations through deep insight into human behaviour. Through a combination of personality assessment technology and specialized training, organizations learn the impact personality has on individual and team performance so they can recruit, retain and promote the best employees. They develop a unique framework and language that enables them to discuss, define, find and develop high performance in their staff.