Salaries of Market Research Professionals Lag Inflation in 2011 with Lower Expectations for Raises in 2012

Share Article

MarketResearchCareers reveals annual national salaries increased by 1.9% resulting in the loss of purchasing power among market research professionals.



To increase their earning potential, research professionals must expand their skills to include methodologies and analytical techniques for the digital world.

The seventh Annual Survey of Market Research Professionals conducted by MarketResearchCareers among 500 market research professionals reveals that annual salaries increased by only 1.9% in the past 12 months -- with researchers losing purchasing power as the national Consumer Price Index increased by 2.9% during the same period. The 1.9% salary increase was well below the 3.2% increase expected by research professionals.

The current average salary by job title across all experience levels and geographic locations are:

  • Project Director: $75,750
  • Senior Project Director: $73,521
  • Research Analyst: $59,540
  • Senior Research Analyst: $78,141
  • Research Manager/Director: $93,585
  • Senior Research Manager/Director: $112,536
  • Account Executive/Manager: $75,500
  • Senior Account Executive/Manager: $86,704
  • Statistician: $68,125
  • Brand Manager: $80,937
  • Assistant Vice President: $124,500
  • Vice President: $122,201
  • Senior Vice President: $144,708
  • President/General Manager: $139,413
  • Owner: $87,644
  • Total (All Job Titles): $99,016

The report reveals that salaries are, on average, 4.0% higher among those working within corporate research departments compared to their colleagues working for market research suppliers. However, depending upon job title (such as Project Director and Research Manager), salaries could be as much as 35% higher within corporate research departments.

Further highlighting compensation pressures, raise expectations among market research professionals declined from 3.2% in 2011 to 2.6% in 2012 -- with more researchers not expecting a raise in 2012.

"To increase their earning potential, market research professionals will be required to expand their skill set to include methodologies and analytical techniques for the digital world -- including the capture and interpretation of social media and behavioral data," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers. "It will be increasingly challenging for researchers to get ahead without acquiring new skills and switching jobs to fully practice their new skills," said Carroll.

The 2012 Annual Survey of Market Research Professionals was conducted between January 12 and February 1, 2012 with 500 market research professionals completing the survey -- providing a data tolerance of +/- 4.4%.

About MarketResearchCareers
MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry.

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 40,000 market researchers, MarketResearchCareers provides real-time staffing solutions. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill available market research jobs.

Visit MarketResearchCareers or call MarketResearchCareers at 1-800-872-5401.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mike Carroll
Visit website