2012 Virtual Insurance Marketplace To Directly Target Insurance Customer Service Reps

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Sponsors and exhibitors at the 2012 Virtual Insurance Marketplace will be targeting many of the insurance materials and presentations in their booths directly at Customer Service Representatives (CSR’s), a group not often able to attend tradeshows.

“CSR’s are on the frontlines talking to customers and representing our products every day ... The Virtual Insurance Marketplace is the perfect vehicle to communicate to CSR’s in an effective and efficient manner.”

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The Virtual Insurance Marketplace offers everyone—from presidents, CEO’s and insurance agency principals to insurance brokers and agents and office staff—the opportunity to check in during the three-day event. Registration is free; lifted cost restrictions open up the tradeshow to those who often do not have the luxury of attending them, including CSR’s.

“One of the many great attributes of a virtual tradeshow is that you can have several or all of the people from your office attend,” reports Anita Nevins, founder and organizer of the Virtual Insurance Marketplace. “CSR’s rarely get the chance to leave the office and talk with markets at tradeshows. With a CSR’s involvement in the day-to-day operations of an agency, they may look at products and services available to them with a different view than the agency principal or management team. A virtual tradeshow opens up so many opportunities for retail agencies to optimize their time and conserve their budget.”

Sponsors and exhibitors at the 2012 Virtual Insurance Marketplace will be targeting many of the insurance materials and presentations in their booths directly at this important subset of the insurance industry.

Safeco CA Personal Lines will be exhibiting at the show in February. Kimberly Kunody, Marketing Director, had this to say about the value they see in customizing their booth to reach the CSR: “CSR’s are on the frontlines talking to customers and representing our products every day; therefore, we place great significance on providing the necessary education and accurate information to this audience. The Virtual Insurance Marketplace is the perfect vehicle to communicate to CSR’s in an effective and efficient manner.”

Another top-name exhibitor, Foremost Insurance Group, will also be focusing many of their materials on reaching CSR’s. “At Foremost, we have always recognized the important role that CSR’s hold in independent agent operations,” states Jeff Bair, Executive Director – IA Operations. “The Virtual Insurance Marketplace not only provides an efficient way for CSR’s to interact with companies, but also a medium to easily get information to support their agencies and their work efforts.”

The upcoming Virtual Insurance Marketplace will take place on February 8–10, 2012. Registration for the event is free to all attendees. Visit http://www.webdcmarketing.com to learn more. Register at: http://virtual-insurance-marketplace.webdcmarketing.com

The Virtual Insurance Marketplace is brought to you by Direct Connection Advertising & Marketing, LLC, an agency that specializes in insurance and social media marketing, planning and services. For media information, visit http://www.webdcmarketing.com/media

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Anita Nevins
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