BirthdayExpress.com Releases Mobile Version of Website

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Designed specifically for the mobile parent, the site promises a positive shopping experience. The pages feature crisp, clear images and links to each department, making it easy for consumers to select the best products for a given occasion.

The new mobile platform for BirthdayExpress.com and its companion sites provides a quick route for consumers to view and purchase our wide assortment of birthday party products, kids costumes and supplies for year-round celebrations.

BirthdayExpress.com, an international e-retailer of kids birthday party supplies, has recently released a mobile version of its site. Consumers can now access the mobile version of BirthdayExpress.com, as well as its companion sites, CostumeExpress.com and CelebrateExpress.com. Developed in-house over a three-month period, the mobile site works on every popular device, including tablets and e-readers. The design and functionality of the site were based three main factors:

  •     Shopping Experience: the site was designed specifically for the “on the go” parent, providing a very positive shopping experience
  •     Ease of Use: the mobile site utilizes crisp, clear images and links to each department, making it easy for consumers to select the best products for their occasion
  •     Order Tracking: order updates are easily viewable on all mobile devices

“The new mobile platform for BirthdayExpress.com and its companion sites provides a quick route for consumers to view and purchase our wide assortment of birthday party products, kids costumes, and supplies for year-round celebrations, directly from their mobile devices,” explains Dan Haight, President & CEO.

The company anticipates that its mobile site will receive over 4 million visits for the remainder of 2012.

About BUYSEASONS, Inc.
Founded in 1999, BUYSEASONS, Inc. is the leading online retailer of costumes, accessories, party décor and supplies for year-round celebrations and entertaining. BUYSEASONS, Inc. owns and operates BuyCostumes.com, the largest internet retailer of costumes and costume event décor, as well as BirthdayExpress.com, CostumeExpress.com and CelebrateExpress.com. This group of e-retail sites offers birthday and general party supplies for ages one to 100, plus one of the largest assortments of kid’s and family friendly costumes at any single online location. In addition, BUYSEASONS, Inc. operates a private-label drop ship program for other internet retail partners. BUYSEASONS, Inc. is a wholly owned subsidiary of Liberty Interactive Corporation.

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Kristen Crump
BUYSEASONS, Inc.
262.901.2000 1313
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