Los Angeles, CA (PRWEB) April 20, 2012
To extend the spotlight on personal finance issues beyond financial literacy month, the National Financial Educators Council is set to launch a hard-hitting print Public Service Announcement which will be distributed nationwide next week to raise awareness about the importance of youth financial literacy.
In an effort to motivate parents across the country to improve their children’s financial capabilities, the National Financial Educators Council is preparing to launch a Public Service Announcement (PSA) campaign. The first financial literacy PSA targeting parents will be released next week. The primary campaign goal is to raise awareness about the importance of youth financial literacy.
The PSAs use hard-hitting images to depict the serious problems our next generation will face if they fail to learn practical money skills prior to moving out on their own. “There are serious consequences when kids are not taught about money,” says the NFEC’s Cecil Abad. “Problems can include emotional strain, unhealthy coping behaviors like drugs and alcohol, lower work productivity, and relationship issues.”
The NFEC has previously partnered with financial advisors to create PSAs for local radio. Extending into the print and video media aligns with the organization’s mission statement: to improve financial capability of the nation’s citizens while raising awareness about the importance of financial literacy education.
The financial literacy PSA campaign was photographed by Aaron Meyers Photography, the firm that handles celebrity photography for the NFEC’s supporters. Aaron Meyers also provided staging and artistic design.
The National Financial Educators Council is a social enterprise organization whose mission is to improve financial capability of the world’s citizens, while increasing awareness about the importance of acquiring personal financial knowledge. The NFEC has hosted several of the largest financial education events in the country. The current PSA campaign is designed to expand the NFEC’s nationwide influence and bring the financial literacy discussion home.