Agency Addresses Healthcare Social Media Strategy

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Smith & Jones Releases Marketing Brief on Healthcare Social Marketing

Healthcare marketing agency Smith & Jones recently released a marketing brief for hospital executives and practice administrators, titled “10 Lessons in Social Media Marketing.”

This brief shares ten lessons that Smith & Jones has learned along the way while developing social marketing campaigns for its clients. Social media can be tricky, especially in the world of healthcare with HIPAA compliance and patient privacy.

“Over the last five years, we’ve explored social media as a marketing solution for hospitals and healthcare providers,” said President and Chief Strategic Officer Mark Shipley. “Our experiences helped us develop best practices that we could put to use for our clients.”

Social media is something that a lot of practices and hospitals jumped into without a solid strategy. Some misconceptions about social media are that it can stand on its own without the support of traditional marketing messages, or that it’s completely free. Many are finding that these are not true, and consequently have hit a technological road block.

To find out how to move past these blocks, and to find other potential problems with your current strategy, read “10 Lessons in Social Media Marketing.” Evaluate your performance and apply the information outlined in the brief. If your social marketing still isn’t attracting the attention it deserves, it may be time to follow a new course.

Access “10 Lessons in Social Media Marketing,” and subscribe for additional healthcare marketing briefs and reports at

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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