Marketing Brief Examines Client-Agency Relationships

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Smith & Jones Shares Tips for Successful Healthcare Marketing

Your business is too important to risk on a dysfunctional or unprofitable business relationship.

Healthcare marketing agency Smith & Jones recently released a healthcare marketing brief, titled “Anatomy of a Successful Client-Agency Relationship.”

The purpose of this brief is to explain how hospitals, physician practices and other health-related organizations can develop and maintain a healthy, profitable partnership with their advertising or marketing agency.

“We operate under the philosophy that if we have industry knowledge and expertise, we should share it,” said President and Chief Strategic Officer Mark Shipley. “These briefs are our way of disseminating our insights with our clients.”

It’s hard to say exactly what makes a successful relationship between a hospital and its marketing partners. It could be effective communication, shared vision, chemistry, or a combination of traits. Like all other relationships in our lives, every relationship between a client and its agency is unique and thrives under specific conditions.

This brief outlines nine characteristics of agencies that can help reduce headaches among your internal marketers and streamline the process to getting your campaign out the door. Read over the qualities and decide if you need a change. Your business is too important to risk on a dysfunctional or unprofitable business relationship.

Access “Anatomy of a Successful Client-Agency Relationship,” and subscribe for additional healthcare marketing briefs and reports at http://www.smithandjones.com.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

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