CEO of SeaIntel Maritime Analysis & INTTRA Product Director to Lead Discussion on Industry Performance Metrics, Trends & Opportunities at the 2012 TPM Conference

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Lars Jensen, CEO of SeaIntel Maritime Analysis and Milan Vaclavik, Director of Product Management, INTTRA, to present session on Industry Performance Metrics

INTTRA, the leading provider of e-commerce solutions for the ocean freight industry, invites attendees of the 2012 Trans-Pacific Maritime Conference (TPM) to join a special breakout session on “Enhancing Collaboration through Performance Measurements”, which will take place on Wednesday, March 7 at 9:00am. This session will be led by Milan Vaclavik, director of product management at INTTRA and Lars Jenson, CEO of SeaIntel Maritime Analysis, who will share their insights on carrier and shipper performance and how a revolutionary business insights platform from INTTRA, OceanMetrics, is enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward.

With nearly 1,800 attendees in 2011, TPM continues to be a must-attend for transportation and logistics professionals. The 2012 event promises to deliver not only a significant networking opportunity, but also an in-depth look at current issues in emerging sourcing and consumer markets in Asia, China’s role as the leading source of U.S. container goods and more.

Measuring performance of carriers, shippers and trading partners across the ocean supply chain is integral to improving and optimizing workflow. However, a key challenge among the industry has been the absence of a standard set of metrics with a common set of data. Milan and Lars will engage attendees in an in-depth discussion on industry performance measurement, as well as how to identify and evaluate effective performance metrics. They will also provide an overview of how shippers and carriers can better collaborate using common information and an agreed-upon set of metrics available through OceanMetrics, which is powered by transactional data that represents more than 15% of global ocean container trade.

What: 2012 TPM Breakout Session - “Enhancing Collaboration through Performance Measurements”
When: Wednesday, March 7 from 9:00am-10:00am
Who: Milan Vaclavik, Director of Product Management at INTTRA and Lars Jenson, CEO of SeaIntel Maritime Analysis

Where: 2012 TPM Conference, Long Beach Convention Center, Long Beach, CA
For further details regarding this special breakout session, or to listen to a special TPM podcast featuring Milan and Lars on this topic, please visit:

Additional Resources
Connect with INTTRA via Twitter, Facebook, and LinkedIn

INTTRA is a leading global provider of e-commerce solutions to the ocean freight industry. INTTRA professionals work with over 30 leading carriers and NVOCCs, as well as their customers, to streamline and standardize their shipping processes worldwide through a network of more than 30,000 corporate locations. Over 500,000 container orders are initiated on the INTTRA platform each week, representing more than 15 percent of global ocean container trade.

For further information, visit or contact Win Ross, Marketing Manager, +1.973.917.1509, win(at)ross(at)inttra(dot)com.

INTTRA, the INTTRA logo, INTTRA-LINK, INTTRA-Desktop, INTTRA-ACT, and OceanMetrics are trademarks or registered trademarks, service marks or registered service marks of INTTRA Inc. All other product and company names mentioned herein may be trademarks of their respective holders.


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Win Ross
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