We looked carefully at where our investment analysis technology is going in the future and re-designed our application accordingly.
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Hamilton, Canada (PRWEB) October 23, 2012
Investment technology company Verdant Analysis, developer of fundamental and macro-economic investment analysis, announces it has re-designed its application and website, launching version 2.0.
Although the company has introduced new technology to its platform since launching in September 2011, Version 2.0 marks a significant change in the application.
“A lot of this redesign was spent in the planning phase,” says Jennifer Cameron, CEO. “We looked carefully at where our investment analysis technology is going in the future and re-designed our application accordingly. We needed to make changes now to accommodate our future development; the technology needs to unfold in an organized way.”
In addition to a new user interface, the company re-designed its logo and website. The company states that the marketing, positioning and communication element is just as important as the technology.
“We know that what we’re bringing to the market is without precedent, which makes communicating what we do more challenging,” says Cameron. “Our first product was quite general. We are starting to tighten our focus now.”
The current technology plan will see new features rolled out over the next three years.
About Verdant Analysis (http://www.verdasis.com)
Verdant Analysis develops investment technology for users performing fundamental analysis and macro-economic quantitative analysis. Our mission is to help investors and financial professionals obtain superior insight into North American (eventually global) public companies, with the outcome of improved financial decision making.