Toronto,Ontario (PRWEB) December 21, 2012
A mortgage broker in Toronto has launched a website which is a link for the mortgage rate shoppers to get low mortgage rates in Canada directly from a licensed mortgage broker. The website Mortgageratemarket.ca is owned by a seasoned mortgage broker Jay(Pankaj) Goyal(Mortgage Broker Centum Fairtrust Lic. 11020) who is based out of Toronto. In a kind of rate war a number of mortgage brokers in Canada are promoting their mortgage rates on rate comparison websites whereas this broker is trying to promote his own website online, with the same look and feel of rate comparison websites and use the same promotion funds to give more value to his clients in terms of lower rates and other incentives.
Rate comparison websites charge mortgage brokers fees for any lead generated through them. According to Jay, if he is able to take out one more entity from the value chain (in this case rate comparison website) he can give more value to the clients. According to him, although the rates/deals offered by him through his website are the same or sometimes even better than the rate comparison websites but it is taking time for mortgage shoppers to know about his website as he is not paying big funds for online promotions.
He is also connecting directly to the perspective mortgage shoppers by sending them monthly mortgage rate newsletters .The sign up link for the newsletter is given below: