Ellis Neuroscience Campaign features Conversations from Head2Toe

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Smith & Jones launches 2012 neurology marketing campaign for Ellis Medicine

Kevin Keelan, Charlton, NY

I found I was very, very fortunate that Ellis had such a team that was ready to, on extremely short notice, to be able to save my life.

This month began Ellis Medicine’s sixth service line campaign of 2012 that promotes its neuroscience and neurosurgery care from the perspective of the hospital system’s patients. Created by healthcare marketing agency Smith & Jones, the campaign uses patient stories to demonstrate how the care they received at the Neuroscience Center changed their lives.

The campaign features Kevin Keelan, a patient from Charlton, NY who rushed to Ellis Medicine for emergency brain surgery after his wife noticed that his motor skills weren’t quite right. In a candid interview, Keelan talks about how lucky he was to have a hospital that serves as a national model for the care of brain, spine and nerve disorders so close to home.

“I found I was very, very fortunate that Ellis had such a team that was ready to, on extremely short notice, to be able to save my life,” said Keelan.

Keelan is the face of the neuroscience campaign, called “Head2Toe Conversations,” and can be seen throughout the multi-channel advertising campaign in print ads, online display ads, Facebook ads, television commercials, posters, and in a long-form web video on the hospital’s website.

Two more patients, Bill Broland and Michael Nasser, also have long-form web videos new to this year’s Head2Toe campaign. Nasser is a spine and pain care patient from Ballston Spa, and Broland is a stroke survivor from Niskayuna, NY.

“They must put the best people up there [in the Neurosciences unit].... they’re like family,” said Broland.

To learn more about Ellis Medicine’s neuroscience services, including a nationally recognized Stroke Center, and to watch the patient videos, please visit http://www.ellismedicine.org.

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at http://www.ellismedicine.org.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

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