The Pocono Mountains Launches New Marketing Campaign for Attracting Winter Visitors

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Visitors bureau produced commercials for the nearby major metropolitan areas.

One of the PMVB's new billboards featuring dogsledding at Sktopy Lodge

The campaign highlights a new marketing element for the Pocono Mountains, the addition of four live action, comedy commercials that showcase why friends and families need to get away this winter to the Pocono Mountains.

Did you see those snowballs? Cold temperatures and snow may be on the Pocono Mountains' wish list for this season, but plenty of it was available for the creation of the Pocono Mountains Visitors Bureau's new winter marketing campaign, “Snowball,” the latest manifestation of its unified competitive slogan called “Life’s Greater in the Pocono Mountains.”

“The campaign highlights a new marketing element for the Pocono Mountains, the addition of four live action, comedy commercials that showcase why friends and families need to get away this winter to the Pocono Mountains,” said David West, Pocono Mountains Visitors Bureau vice president of sales and marketing.

The winter campaign, valued at over $1,000,000, will begin running in mid-December and is visible within the metropolitan areas of New York City and Philadelphia, as well as along their major arteries, featuring display ads from nine leading regional partners, including Shawnee Mountain, Camelback Mountain Resort, Blue Mountain, Skytop Lodge, The Inn at Pocono Manor, The Lodge at Woodloch, Woodloch Resort and Fernwood Resort.

A variety of advertising and promotional efforts – online, outdoor, transit and digital -- will run in several high trafficked areas, including Commuter Rail Interior Cards and Platform Posters on the New Jersey Transit; nj.com; philly.com; weatherbug.com; CBSnewyork.com; Facebook.com; Billboards along New York's I-495, Pennsylvania’s I-76 and New Jersey’s I-78 and I-95; and Commercials and Live Web Cam Feeds on WNBC, WCAU, WCBS and WPIX.

In 2011-12, the winter season — typically viewed as December, January, February and March — 800poconos.com web traffic grew by 10-15% in New York, New Jersey and Pennsylvania as compared to the previous season. The efforts in the new campaign are expected to provide even more momentum to the Pocono Mountains tourism industry that all together employs more than 22,000 and generates over 23.5 million visitors annually.

The campaign is expected to reach and increase visitation to the four-county destination by capturing the energy and natural elements of the destination. Participate in our social media engagement with Twitter and Facebook by sending and posting photographs of the campaign. To stay up-to-date and receive specials and discounts, text POCONOSKI to 77950 and be part of our mobile community. For more information on the Pocono Mountains, visit 800poconos.com.

About the Pocono Mountains
With 2,400 square miles encompassing Pennsylvania’s Carbon, Monroe, Pike and Wayne counties, the Pocono Mountains region is home to rolling mountain terrain, breathtakingly beautiful waterfalls, thriving woodlands and 170 miles of winding rivers. Winters offer guests the opportunity to ski, snowboard, snow tube and even snowshoe their way through snowy wonderlands encompassing over 163 ski trails, while summers also cater to the active traveler allowing exploration of 261miles of hiking and biking trails, over 30 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks.

Any time of year is a good time to visit the Pocono Mountains, located within driving distance of most major East Coast cities. This region teeming with history offers year-round cultural tours and art exhibitions, abundant antiquing and brand-name shopping and a full calendar of festivals showcasing the heritage, music and food of the Pocono Mountains.

Even the most discerning traveler will find comfortable accommodations in the Pocono Mountains, which offers an eclectic mix of resorts, distinctive properties and quaint, country inns and bed and breakfasts.

Pocono Mountains visitor information is available online at 800poconos.com or by phone at 800-POCONOS (800-762-6667). Follow @PoconoTourism on Twitter to stay current with up-to-date information. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization. The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania.

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Alicia Quinn
Pocono Mountains Visitors Bureau
570-421-5791
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