Bash! Interactive Toronto Launches RFID "Tap to Like" Program for Mercedes Benz Canadian Autoshow Tour

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RFID tap to like vehicle, with RFID photo capture/upload and automated Custom E-Brochure based on RFID interaction.

Bashinteractive's RFID Like Box Mercedes Benz 2012 Montreal Autoshow

Bash Interactive, a North American Advertising/Media & Tradeshow Technology production vendor, announced the launch of a RFID-tap-to-like Facebook & joint E-Brochure CRM program for the Mercedes Benz Canadian Autoshow Tour. Bash Interactive’s program officially launched in Montreal, Quebec in January 2012.

The RFID program enables attendees of the 2012 Mercedes Benz Autoshow to interact with the exhibit by ‘Liking’ Vehicles and taking photos with the models of the cars via an interactive photo-booth.

Attendees are greeted by a representative to provide their information on a tablet which stores information in real-time. The attendee is then given an RFID card in return with a unique serial number. As the attendee browsed the Mercedes Benz Exhibit, the RFID card could be tapped onto ‘Like Boxes’ mounted on digital podiums for an individual ‘Like’ on Facebook for a specific car model.

A customized photo-booth in which patrons tapped their RFID card in order to select images of various cars which allow the attendees to pose for an automatic digital picture capture while they are super-imposed in real-time onto the car they selected to look as though they were driving the car themselves.

To complete the process, users ‘Sign Out’ using their RFID cards at assigned sign-out stations, they then logged onto their Facebook Profiles using the Bash! RFID-Connect Platform which published their Photos and ‘Likes’ of the car models. All attendees of the Mercedes Benz Canadian Autoshow Tour also received a customized PDF brochure on all models of the cars they liked, with the customized picture on the brochure cover.

Mercedes Benz Canada is continuing the activations in Toronto starting February 17th and in Vancouver in April 3rd 2012.

As the RFID program had numerous components, it was done in conjunction with Henderson Bas Kohn, BBDO, Kenna, and Immersion Media,.

Bash Interactive is a Convergent-Emerging Experiential Leader of Media Production, specializing in custom advertising technologies mixing/integrating RFID, Tablet/Mobile, Interactive Systems, Interactive Glass Projections and Social Media.

For more information regarding their services and products, please visit

Bash! Corp.

2510 Yonge Street, Suite 320

Toronto, ON,


Inquiries: Julian(at)bashinteractive(dot)com


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