SCHULTE Rebrands as Organized Living, Launching a New, Innovative Website

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Schulte, a leader in home storage and organization for more than 90 years, rebrands as Organized Living, launching an all new website to give consumers what they crave; the ultimate organizing experience! The new website also supports more than 500 Organized Living dealers with a secure extranet to provide retailers with powerful marketing tools to grow sales.

Organized Living freedomRail Chocolate Pear Closet

Organized Living freedomRail Chocolate Pear Closet

The name change and new website will strengthen and streamline our presence in the growing storage and organization category.

For official release on January 1, 2013.

SCHULTE, a leading manufacturer of home storage and organization products for more than 90 years, adopts its leading brand Organized Living as its new corporate name. In addition to a new name, Organized Living will launch a new website to better align their expertise, services, and resources to offer customers and trade members an unparalleled suite of solutions.

The new website,, launches on January 1, 2013 and will include a large professional area to support builders, architects, contractors and professional organizers. It will also include a secure extranet for Organized Living retailers giving them powerful tools to grow sales with exclusive access to:

  • Industry newsletters
  • Free online closet design software
  • Store and online marketing materials
  • Hundreds of high resolution images
  • Comprehensive, on-demand training videos
  • Ongoing sales leads to grow future business.

In addition, will offer consumers an organizing experience grounded in more than 90 years of expert SCHULTE knowledge. “The new website is interactive and inspiring, enriched with hundreds of organizational tips and videos, lifestyle images, testimonials, blogs and discussion forums,” remarked Jennifer Castenson, vice president of marketing at Organized Living. “We want to provide everyone who visits the website with the ultimate organizing experience and in the end, help them live simpler, less cluttered lives.”

“The name change and new website will strengthen and streamline our presence in the growing storage and organization category,” said John Kokenge, president and CEO at Organized Living. “We’ve been selling many brand names through multiple markets and recognized the need to consolidate brands to focus on one master brand,” added Kokenge. “The new name had to convey the company’s vision, ‘we help people organize their lives,’ and had to evoke a powerful connection for customers and consumers. The obvious choice was Organized Living.”

The name change will be effective January 1, 2013. To learn more about the full family of Organized Living product, visit on January 1.

Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers.

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Jennifer Dusina
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