“Rainbow Light strives to do everything correctly in terms of sourcing their fish in a sustainable way that protects the biodiversity of the marine environment,” says Fabien Cousteau, environmental ambassador and founder of Plant A Fish.
Santa Cruz, CA (PRWEB) June 14, 2012
Santa Cruz, Calif. (June 13, 2012) – Rainbow Light has been committed to environmental stewardship for over 20 years and this extends to ocean conservation and sustainably sourced fish. The purified fish oils in the company’s Omega Performance supplements contain only anchovies, sardines and/or mackerel from Peru, where the fisheries ecosystem is ranked #1 in the world.1
Rainbow Light’s Eco-Guard™ bottles have kept 6 million plastic bottles out of oceans and landfills annually and in 2011, the company began a partnership with Fabien Cousteau, third generation ocean explorer, environmental ambassador and founder of Plant A Fish®, an all-volunteer organization dedicated to encouraging proactive participation in the restoration of our world’s oceans.
Mr. Cousteau states, “Smaller fish are a paramount asset to the web of life in our oceans. Their sustainability depends on the location and type of fish being harvested, as well as how the fisheries are managed within geographic areas.”
Peru implements strict controls to prevent overfishing and protect the marine ecosystem. Mr. Cousteau affirms, “The Peruvian anchovy fisheries are one of the only wild fishery ecosystems of which I am aware that currently maintain a sustainable balance. Of course any fishing has an impact, just like growing plants in fields and harvesting them has an impact.” He added, “Rainbow Light strives to do everything correctly in terms of sourcing their fish in a sustainable way that protects the biodiversity of the marine environment.”
Plant A Fish (PAF) is an active, all-volunteer, hands-on outdoor education and restoration experience. The core mission focuses on applying timeless, universal ecological principles to engage local communities toward stewardship and restoration efforts of their marine environment. The lessons participants learn about nature and sustainable living are relevant everywhere in the world.
Rainbow Light and Peru Fisheries Lead in Environmental Stewardship
International Ranking of Fishery Sustainability measurement is broad and diverse including1:
1. Marine Protected Area Coverage
2. Fishmeal Consumption per unit if aquaculture consumption
3. The impact of trawlers and dredgers
4. Catch relative to fuel consumption
5. Compliance with FAO Code of Conduct
6. Contribution of fishing to overall economy
7. Efforts towards fisheries management, services and research considered to improve the fisheries sustainability
8. Contribution of subsidies to the fisheries
In aggregate, across all 8 rankings, Peru is the solid, #1 leader. Peru’s point award is:
Rainbow Light Omega Performance Products
Plant A Fish (PAF) is an active, all-volunteer, hands-on outdoor education and restoration experience. The core mission focuses on applying timeless, universal ecological principles to engage local communities toward stewardship and restoration efforts of their marine environment. The lessons participants learn about nature and sustainable living are relevant everywhere in the world.
1. Mondoux, S., Pitcher, T., and Pauly D. (2008) Ranking maritime countries by the sustainability of their fisheries. p. 13-27 in Adler, J. and Pauly, D (eds.) A comparative assessment of biodiversity, fisheries and aquaculture in 53 countries’ Exclusive Economic Zones. Fisheries Centre Research Reports (16)7. Fisheries Centre, University of British Columbia [ISSN 1198-6727].
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