Los Angeles, CA (PRWEB) April 26, 2012
The National Financial Educators Council launches The Talk Financial Literacy PSA to encourage parents to have the talk with their kids about personal finances. This emotionally charged print Public Service Announcement is designed to raise awareness about the importance of youth financial literacy.
The Talk Financial Literacy PSA features five print advertisements that relate financial illiteracy to common dangers that many parents want their children to avoid. The photos used in the PSA are reported to strike people on an emotional level. The visuals warn parents that raising financially illiterate children can have long-lasting negative consequences just like the common dangers featured in the PSAs. The goal is to grab their attention to encourage parents to have ‘the talk’ with their children about money.
The images featured in the PSA include a young girl walking across the street in a blindfold, a teen drinking and driving, a girl playing on train tracks, and a tween taking prescription drugs. The final PSA features Mrs. DC America, Mrs. Arika Burton. She ties in all the issues and encourages parents to have “the talk” with their kids about money.
“Financially illiteracy is condemning our future generations to a life of debt enslavement and financial worry. This financial literacy campaign is designed to raise awareness about the financial illiteracy epidemic and encourage parents to have ‘the talk’ with their kids about money,” states Vince Shorb, CMO of the National Financial Educators Council.
A widely held belief among the personal finance experts at the NFEC is that kids who lack monetary knowledge before they leave home experience consequences that impact many areas of their life. Common issues facing the general public today – retirement shortage, debt, lack of emergency funds, upside-down properties – are directly related to one’s financial knowledge. The NFEC contends, “Even those that have an expert level of personal finance knowledge can experience financial problems; however, they don’t have the baggage that comes with a less than ideal financial situation. Often they are confident and don’t worry about short-term issues. They keep working toward a long-term plan and living their life along the way.”
Creative design and photos for The Talk financial literacy PSA campaign were provided by Aaron Meyers Photography. Aaron sponsored the initiative in his words because, “I saw the impact it [financial illiteracy] had on my friend’s lives and felt it personally in mine when I was younger. I know for many people not knowing how to handle their money can have devastating consequences. I’m glad to be able to contribute to the financial literacy movement and make a difference.”
The National Financial Educators Council mission is to provide people globally the financial literacy resources needed to improve their financial capability as they raise awareness about the cause. The NFEC is a social enterprise organization that has hosted several of the largest and highest-profile financial education events in the country. They partner with celebrities, sport stars, influencers and the media to take the movement mainstream. The current ‘the talk financial literacy PSA campaign is designed to expand the NFEC’s nationwide influence and bring the financial literacy discussion home.