“I have seen mistakes and losses when even great products fail miserably once introduced into the United States. Why? I think I know the answer.”
---Steve Bederman, CEO, thē Corporation
Denver, CO (PRWEB) February 07, 2012
Steve Bederman, CEO of thē Corporation, launches a new blog to share his philosophy about entering the U.S. market correctly. Steve explains the thinking process of technology and software businesses that have had success in their home markets outside of the US in his new blog. “The owners see that the largest market in the world is the largest opportunity of all…the United States of America! Why not? They say, ‘We have a good product. It is a good…no, a wonderful product’.” He continued, “So many businesses can benefit. The owners of the product can benefit too, most of all. The process begins. One, send someone to live there. Or, better yet, hire someone to sell there. Stay awake wherever your home is and be prepared to support those new American customers. If it was good in Europe, it will only be great in the USA….Yes? No!” Steve concluded, “I have seen mistakes and losses when even great products fail miserably once introduced into the United States. Why? I think I know the answer.”
Steve describes numerous cases of faulty thinking in his blog. Companies put up unnecessary obstacles to their own success in entering the U.S. marketplace. “Unless a company is willing to plant themselves with a US office, with US employees, [and] apply marketing, selling, thought, and strategic thinking with US philosophies then they are putting up unnecessary walls. Obstacles to sort through are already abundant in any market entry,” Steve writes.
Steve clarifies that “we draw on our experiences and beliefs. In other words, we do what we think is best.” However, the problem is “We essentially limit ourselves to the confines of our own success,” Read further on Steve Bederman's blog, http://www.thesoftwarecorp.com/category/blog.
About Steve Bederman
Steve Bederman is a well known leader in software and technology industries in North America and Globally. Steve has held CEO positions in the Call Center Software, Computer and Network Security industries, at companies such as Vocalcom North America, TouchStar, E-Fense Corporation and Vigilance Corporation. His latest venture, thē Corporation, offers a new approach to U.S. market entry, to non-US companies that have been unable to successfully enter the US market on their own.
About thē Corporation
thē Corporation is a boutique firm that is “Your Gateway to the US Market, Fueled by Imagination, Delivered with Passion.” thē Corporation escorts non-US technology and software companies into the US market. thē Corporation goes beyond business or strategy advisory services for US market entry. thē Corporation provides hands-on management, marketing and sales to establish and grow clients’ US market presence from introduction to US market dominance. “We keep our promises; Your success is our success.” For more information, please see thesoftwarecorp.com, call 720.274.5670, or email pr(at)thesoftwarecorp(dot)com.
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