Former CEO of TouchStar, Steve Bederman, Announces new Venture called thē Corporation

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Software and technology veteran Steve Bederman creates a gateway company to escort non-US software and technology firms into the US. Thē Corporation offers business expansion services that go beyond consulting to implementation and domination of the US marketplace; see http://www.thesoftwarecorp.com.

The Corporation
"I now introduce to you thē Corporation! We are a gateway firm for companies looking to introduce established products into the US market."
-- Steve Bederman, CEO

Steve Bederman, veteran of the call center industry and former CEO of TouchStar, VOCALCOM North America, E-Fense Corporation and Vigilance Corporation, creates a new type of market entry firm with thē Corporation. thē Corporation does not want to collaborate with companies to successfully enter the US marketplace -- thē Corporation has a different model than most U.S. market entry consultancies or strategic business advisory services. thē Corporation aims to cover the cost and assume the risk of a technology or software company’s US sales and marketing efforts, with the aim of not just entering but blanketing the market with their products. thē Corporation goes beyond consulting or advice to implementation and successful domination of the US marketplace.

Steve Bederman, CEO, remarks “It is an incredible thrill to take my years of experience and apply them into my final, impactful venture. I’ve had the opportunity to have taken global businesses with established technology products and introduce them into new markets in countries other than my own. This has taught me many lessons, both from mistakes made and challenges unexpected. Ultimately, I have always discovered ‘the arrow through’ to a successful result.”

Steve continues “I now introduce to you thē Corporation! We are a gateway firm for companies looking to introduce established products into the US market. We are not a consultancy…not a strategic advisory group…not resellers…rather, we are implementers. I have taken executives and key people from my past successful experiences into this new corporation. We are all very, very excited and expect to build another wonderful leader in innovative market approaches.”

For more information, see http://www.thesoftwarecorp.com.

About Steve Bederman

Steve Bederman is well-regarded as a renaissance businessman within call center industries around the globe. He most recently was CEO of Vocalcom North America, a global leader of call center technology based in Paris, France with offices around the globe. He has held CEO positions in the Call Center Software, Computer and Network Security industries. He specializes in U.S. and global software growth and market entry strategies, and has worked with numerous Ministers, Presidents and private companies on technology and entrepreneurial ventures. Steve is also the author of three corporate thriller novels and a professional musician.

About thē Corporation

thē Corporation is a boutique firm that is “Your Gateway to the US Market, Fueled by Imagination, Delivered with Passion.” thē Corporation escorts non-US technology and software companies into the US market. thē Corporation goes beyond business or strategy advisory services for US market entry. thē Corporation provides hands-on management, marketing and sales to establish and grow clients’ US market presence from introduction to US market dominance. “We keep our promises; Your success is our success.” For more information, please see http://www.thesoftwarecorp.com, call 720.274.5670, or email pr(at)thesoftwarecorp(dot)com.

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