thē Corporation...can implement creative, unprecedented approaches to the US marketplace that result not just in sales but in exponential growth for our clients.”
-- Steve Bederman, CEO, thē Corporation
Denver, CO (PRWEB) March 08, 2012
Steve Bederman, CEO of thē Corporation, has extensive experience entering new markets. In his blog and developing book, Steve explains his philosophy of how to manage and approach entering those markets correctly. His recent posts address how to manage in a new company, by constantly setting the vision, and how to project manage market entry using a “sprint” approach with a 30 to 60 day plan. He also addresses how to make a difference in a marketplace with a new, entirely unprecedented, unique approach to sales, marketing, pricing, or packaging.
Steve will share his “out-of-the-box” thinking on managing companies entering new markets and how to approach US market entry in his developing book entitled “From the Outside In: Breaking Into the American Markets.” Using a radical new model for book development, Steve is encouraging his blog readers to provide their comments and contributions and sign up for advance snippets of his book. Contributors to the book will be credited when the book is published.
“Having successfully built a software company in the US and then introduced that software abroad in Europe, Asia and Latin America, I realize that my initial approach of “already knowing what works, of imposing what worked in one place in another completely different place, was faulty,” commented Steve Bederman, CEO, thē Corporation. Steve continues, “After some false starts, I realized that, to be successful, I needed to develop a localized approach that was tailored to each market we entered, by people who knew that market and knew what would have the most impact on that market,” Steve remarks. “This is the whole idea behind thē Corporation. We are not only experts at US market entry, we can implement creative, unprecedented approaches to the US marketplace that result not just in sales but in exponential growth for our clients,” concluded Steve.
About Steve Bederman
Steve Bederman is a well known leader in software and technology industries in North America and Globally. Steve has held CEO positions in the Call Center Software, Computer and Network Security industries, at companies such as Vocalcom North America, TouchStar, E-Fense Corporation and Vigilance Corporation. His latest venture, thē Corporation, offers a new approach to U.S. market entry, to non-US companies that have been unable to successfully enter the US market on their own.
About thē Corporation
thē Corporation is a boutique firm that is “Your Gateway to the US Market, Fueled by Imagination, Delivered with Passion.” thē Corporation escorts non-US technology and software companies into the US market. thē Corporation goes beyond business or strategy advisory services for US market entry. thē Corporation provides hands-on management, marketing and sales to establish and grow clients’ US market presence from introduction to US market dominance. “We keep our promises; Your success is our success.” For more information, please see http://www.thesoftwarecorp.com, call 720.274.5670, or email pr(at)thesoftwarecorp(dot)com.