Steve Bederman, CEO of thē Corporation, the Premier US Market Entry Specialists, Announces Development of New Book on US Market Entry

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Steve Bederman, CEO, thē Corporation, and published author, announces development of an exciting new book “From The Outside In: Breaking Into the American Markets.” Sign up for snippets of Steve’s book in progress at http://www.thesoftwarecorp.com/category/blog/. Readers can also add comments and interact with the book, and will be credited with their contributions.

The Corporation
thē Corporation’s mission is to help companies to formulate a new approach for US market entry, but my experience spans the globe, and I look forward to sharing this knowledge in my blog and my upcoming book.”
Steve Bederman, CEO

Steve Bederman, CEO of thē Corporation, and published author, is developing a new book sharing his philosophy on entering the U.S. market correctly. The book is entitled “From the Outside In: Breaking Into the American Markets.” Using an exciting new model for book development, Steve is sharing his principles for US market entry in his blog at http://www.thesoftwarecorp.com/category/blog/. In addition, Steve is encouraging readers to sign up for advance snippets of his book, and provide their comments and contributions. Contributors to the book will be credited when the book is published.

Steve’s Blog explains his philosophy of approaching the US market, including which business model succeeds, the limitations of prior experience, the need to be open to new models of pricing, packaging and promotion models. Often, technology and software businesses that have had success in their home markets outside of the US find it difficult to depart from their previously winning marketing and sales models. Steve strongly believes that companies have only one chance to properly enter a market and make an impression, and that the approach needs to be different, fresh and new. Sign up for snippets of Steve’s new book at http://www.thesoftwarecorp.com/blog-entry/.

“I am so excited to share my approach to new market entry in my new book,” stated Steve Bederman, CEO, thē Corporation. “I strongly feel that companies must break away from their previous thinking and determine an entirely new approach, unprecedented for these companies, when entering a new market,” continues Steve. “thē Corporation’s mission is to help companies to formulate a new approach specifically for US market entry, but my experience spans the globe, and I look forward to sharing this knowledge in my blog and my upcoming book,” Steve concludes.

About Steve Bederman

Steve Bederman is a well known leader in software and technology industries in North America and Globally. Steve has held CEO positions in the Call Center Software, Computer and Network Security industries, at companies such as Vocalcom North America, TouchStar, E-Fense Corporation and Vigilance Corporation. His latest venture, thē Corporation, offers a new approach to U.S. market entry, to non-US companies that have been unable to successfully enter the US market on their own.

About thē Corporation

thē Corporation is a boutique firm that is “Your Gateway to the US Market, Fueled by Imagination, Delivered with Passion.” thē Corporation escorts non-US technology and software companies into the US market. thē Corporation goes beyond business or strategy advisory services for US market entry. thē Corporation provides hands-on management, marketing and sales to establish and grow clients’ US market presence from introduction to US market dominance. “We keep our promises; Your success is our success.” For more information, please see http://www.thesoftwarecorp.com, call 720.274.5670, or email pr(at)thesoftwarecorp(dot)com.

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