Hospital System Asks, What Do You Have to Lose?

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Ellis Medicine’s bariatrics campaign focuses on more than just weight loss

Type 2 diabetes, sleep apnea, high cholesterol - these are all health conditions that can be remedied through weight loss surgery. A new campaign for Ellis Medicine’s bariatric surgery program, developed by healthcare marketing agency Smith & Jones, focuses on overcoming these chronic health problems, rather than placing the weight on the cosmetic benefits of gastric bypass surgery.

Titled Weight Loss Surgery Conversations, the campaign features interviews with three bariatric patients: Jeff Cox, Paul Kass, and Kelley Taylor. In their interviews, these patients discuss what led them to have bariatric surgery, their experience with Ellis, and everything they’ve gained since they lost the weight.

“Before I had the procedure, to mow my lawn would take me two and a half to three hours,” said Jeff Cox. “Now I can do it in about an hour because I have a lot more energy.... My life is just so much better than it was.”

For Paul Kass, it was his wife’s concerns about his health conditions – including type 2 diabetes, sleep apnea and high blood pressure– that motivated him to attend one of Ellis’ weight loss seminars. His health improved immediately after the surgery.

“With bariatric surgery, I just lost my diabetes the same day in the hospital,” said Paul Kass. “A couple hours later, I was cured. It’s made a tremendous change in me. I’m going to be 60 years old and I feel like I did when I was 30.”

The bariatric surgery campaign aims to demonstrate how Ellis is “reinventing healthcare one patient at a time.” It is the fourth service line campaign to launch this year for the hospital system and utilizes web videos, print ads, banner ads and search engine marketing.

To learn more about Ellis Medicine and its weight loss surgery options, and to watch the patient interviews, please visit

About Ellis Medicine
Ellis Medicine is the only provider of acute hospital care in Schenectady County, a diverse upstate New York community of 150,000 people located just west of the state capital. Ellis operates three main campuses and several remote offices and outpatient facilities. With more than 600 affiliated physicians and 3,3000 employees, Ellis Medicine is one of the region’s largest employers.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Since its formation in 1985, the agency has been recognized by national and international advertising award organizations, including the One Show, Aster Awards and the Healthcare Marketing Awards. Learn more at

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