USO Made Dreams Come True for Military Daughters and Mothers with Operation: That’s My Dress!

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Free Sherri Hill dresses,Stella and Dot jewelry, handbags and more for prom season; Special guests included Miss USA and Miss USA Teen titleholders

Miss North Dakota Teen USA 2013 helps a military teenager find her a perfect dress for prom.

This is one day that we make our teens feel that they are very valued in our military life and very valued by the USO. They will understand that we have been by their side all this time.

Finding the the perfect dress for prom or any special occasion can be daunting, especially for military families on a tight budget. But the dream of a beautiful dress and day of pampering became a reality for more than 200 military families who attended USO’s Operation: That’s My Dress! on April 14 at Fort Hood, Texas.

This event offered military daughters and mothers the opportunity to choose a designer dress and accessories just in time for prom season. Sherri Hill, international designer for Hollywood celebrities and pageant contestants, donated a selection of her prom dresses through her partnership with USO of Metropolitan New York for the second annual Operation: That's My Dress! This year's event also featured trendy jewelry and fashion accessories from the Stella & Dot Foundation.

“Operation: That’s My Dress! is an opportunity that not all military daughters get to do,” said Miss Virginia USA 2013 Shannon McAnally. “Events like this help relieve financial stress and I know that means so much to these families.”

The event kicked off with a a song and dance routine by the USO Show Troupe performers. Following musical entertainment, 16 Miss USA State Title Holders modeled a selection of Sherri Hill gowns that were available for the military daughters and mothers to chose as their own that afternoon.

Military teenager Cheyenne Hamilton said she enjoyed having Miss Virginia USA 2013 Shannon McAnally with her every step of the way as she decided which dress and selected accessories worked best for her to wear at her band banquet this spring.

Hamilton said finances are very tight in her family, especially because her dad is preparing to deploy to Afghanistan in June.

“It means the world to me,” Hamilton said. “To be able to get a free dress for my banquet is huge.”

USO Fort Hood Director Robin Crouse said USO Operation: That’s My Dress! is another way to remind military families that they always have the support of the USO.

“This is one day that we make our teens feel that they are very valued in our military life and very valued by the USO,” said Crouse. “They will understand that we have been by their side all this time.”

After the Fashion Extravaganza, attendees were invited to the Prom Expo where they were greated by the USO Show Troupe and Miss USA State Title Holders who personally helped them select the dress, jewelry and accessories of their dreams. Hair and makeup demonstrations were also available by InStyle Magazine and Rachel Freddo to help them prepare for the big night. Free lunch at the “Diva Dinner” was also available for attendees and their guests to enjoy between their shopping and pampering.

More than 500 designer dresses, ranging in value from $450 to $1200, were available in different shapes and sizes for military daughters and mothers to chose as their own.


USO Photos by Wendi Hansen:

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About the USO
The USO (United Service Organizations) lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors and their families and the families of the fallen.

The USO is a private, nonprofit organization, not a government agency. All of our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff. In addition to individual donors and corporate sponsors, the USO is supported by President’s Circle Partners: American Airlines, AT&T, Clear Channel, The Coca-Cola Company, jcpenney, Kangaroo Express, Kroger, Lowe’s, Northrop Grumman Corporation, Procter & Gamble, and TriWest Healthcare Alliance and Worldwide Strategic Partners: BAE Systems, The Boeing Company, Lockheed Martin, Microsoft Corporation and TKS Telepost Kabel-Service Kaiserslautern GmbH & Co. KG. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission, and to learn more about the USO, please visit

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Gayle Fishel
United Service Organizations
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