(PRWEB) August 30, 2012
The highlight of new 2013 Aston Martin cars is the 2013 Aston Martin V12 Vantage Roadster. The British automaker has referred to the V12 Vantage Roadster as a "full sensory overload." The company, like other car manufacturers in recent years, is hoping that the new model will provide a boost to its brand as the auto industry continues to recover from recent economic setbacks. Aston Martin joins several other car manufacturers in either rolling out new models for 2013, or updating current models.
Leading the way for new 2013 Aston Martin cars, the V12 Vantage Roadster starts at the U.S. equivalent of $233,000. The luxury car, while popular in Europe, has not experienced the same level of popularity in the United States and Canada. Matthew Clarke, Aston Martin's U.S. spokesman, confirmed that new 2013 Aston Martin cars such as the V12 Vantage Roadster will definitely "not be coming to the U.S. or Canada."
Most new 2013 Aston Martin cars are being targeted to "selected markets," according to the manufacturer's home office. The Vantage Roadster's hardtop sibling, however, is available in all markets currently selling Aston Martin vehicles. The strategy with new 2013 Aston Martin cars echoes similar moves by other car companies seeking to target their marketing efforts to markets likely to be more receptive to purchasing their vehicles. The 2013 Aston Martin V12 Vantage Roadster features a six-speed manual transmission with a 6.0-liter V12 engine producing 510 hp. The V12 Vantage has a 0-62 mph time of 4.5 seconds and a top speed of 190 mph, according to statistics released by the automaker.
The V12 Vantage Roadster will share a similar feature with other new 2013 Aston Martin cars, a sports mode button. This button allows the driver to choose powertrain modes. Sports mode yields more torque and a sharper throttle response, according to descriptions of the feature on the company's website. Other new 2013 Aston Martin cars will include popular designs from recent model years such as the Aston Martin DBS V12 and the Aston Martin Vanquish, which was recently named as the successor to the DBS. Deliveries of new 2013 Aston Martin cars are expected in the United Kingdom and Europe in the fall.
Vanquish is poised to join the 2013 Aston Martin V12 Vantage Roadster be the highlight of new 2013 Aston Martin cars due to its updated features, including a V12 engine with more power and torque. The V12 Vantage Roadster has similar features that put it in a similar class, according to the company. Most new 2013 Aston Martin cars will follow trends reflected in other new vehicles being rolled out for 2013 such as having more safety features and better fuel efficiency. The automaker hopes to solidify its stance in the luxury car market.
Aston Martin is currently fronted by a consortium led by Prodrive chairman David Richards and American investor John Singers. In 2011, the company began moving production of all vehicles to its Gaydon facility in Gaydon, Warwickshire. The company is currently valued at $925 million and is looking to the 2013 model year to boost sales, with the vanquish and V12 Vantage leading the way for new 2013 Aston Martin cars. The 2013 model year is also significant to the car company since it marks Aston Martin's 100th anniversary.