REMI’s Local Spotlight Profiles Georgia Commercial Firm

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The Real Estate Marketing Insider releases its Local Spotlight feature, this week profiling a commercial realtor from Atlanta, Ga. Following a recent report in the Atlanta-Journal Constitution that profiled Michael Bull of Bull Realty, REMI asks its realtor readers to incorporate some of his marketing strategies into their business plans to grow their business.

The Real Estate Marketing Insider announced the release of its weekly Local Spotlight feature, which profiles an outstanding realtor with a small, locally-focused practice. The subject of this week’s local spotlight is Michael Bull, whose commercial real estate practice in Atlanta, Ga., is benefiting greatly from the improving housing market.

Bull boasts 30 years in the real estate business, and is licensed in nine states. His Atlanta practice, Bull Realty, was hit hard by the economic downturn years back. But as a profile in the Atlanta-Journal Constitution reported, his firm is back on the road to prosperity. Recently, the commercial real estate firm closed on two high-profile property sales, one of which is the future site of a 2.5-acre luxury apartment tower. His business is doing so well that Bull is preparing to expand and even hire new sales people.

The real estate marketing strategy that Bull Realty employs holds lessons for realtors in every market. Bull Realty holds properties and listings in many different markets, including those outside their home market of Georgia. The firm deals with many different types of clients, too. This multi-pronged approach to business keeps their business diverse and allows for flexibility in investment. Also notable is Mr. Bull’s extracurricular marketing activities. In addition to standard advertising and marketing schemes, the realtor offers a weekly radio show that is syndicated across ten different local radio stations. The use of a radio show to advertise not only Bull Realty, but Mr. Bull’s personality and knowledge of the market, allows him and his firm to reach prospective clients in a no-pressure setting that immediately sets him apart from other realtors. REMI suggests that all realtors look at the lessons of this week’s Local Spotlight and try to integrate them into their marketing strategies.

The Real Estate Marketing Insider released its weekly Local Spotlight feature. This week’s feature profiled a commercial realtor from Atlanta, Ga. The realtor operates a growing real estate firm and uses diverse methods, including a syndicated radio show, to advertise his firm.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online journal specializing in real estate news and trade information. Realtors and home buyers can find insider news as well as marketing and trend analysis at

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