We’re confident attendees will walk away with concrete recommendations of how to create processes to boost Internet sales.
Ft. Lauderdale, FL (PRWEB) October 10, 2012
The panelists, all Internet sales and marketing professionals, represent several dealerships with highly successful Internet departments; in addition, two consultants will contribute their expertise towards the workshop discussion.
“We’re thrilled these panelists agreed to share their real-world experience about the type of support needed by management to build a successful Internet department,” said Phil DuPree, President of AutoUSA. “We’re confident attendees will walk away with concrete recommendations of how to create processes to boost Internet sales.”
AutoUSA recently surveyed nearly 200 dealership Internet marketing personnel. Analysis of the responses reveal the five most important processes necessary for an Internet department to be successful, as well as the five types of support from upper management critical to help Internet departments maximize their potential. Panelists will weigh in with their own experience and recommendations. Panelists include: Greg Coleman, Director of Business Development and e-Commerce Director Oxmoor Automotive Group Coleman has been in the automotive industry for nearly 10 years, with a focus on Internet/marketing and BDC operations. In 2011 Coleman led the five-store Oxmoor Automotive Group to sell 4,088 Internet units. He has a master’s in business administration with a concentration in marketing and economics. He has managed several large BDC operations, and has a wide variety of managerial experience from phone center business development centers to cradle-to-grave Internet sales teams.
Justin Brun, e-Commerce Manager, Acton Toyota of Littleton Brun is responsible for the management and direction of Acton Toyota’s online marketing strategy and presence. He has grown Acton Toyota’s digital footprint with two separately themed websites; one dedicated to service and the other focusing on Genuine Toyota ExtraCare Vehicle Service Agreements (VSA’s), the success of which has contributed to Acton Toyota’s #2 national ranking as a Toyota VSA retailer.
Richard Tolsma, Internet Manager, Dan Wiebold Ford Tolsma joined Dan Wiebold Ford more than nine years, starting in the detail department, moving up to Reconditioning Manager, and then becoming Internet Manager three years ago. Originally a one-person operation selling five to twelve units per month, Dan Wiebold Ford’s Internet department has grown under Tolsma’s direction. In addition to Tolsma, the department now has five salespeople, an assistant, part-time photographer and is selling 50+ units per month.
Dennis Colome, Vice President of Sales & Marketing, eXtéresAUTO Colome is widely recognized as one of the country’s top dealership trainers and a pioneer in helping auto retailers adapt their businesses to meet the needs of the ever-evolving Internet customer. He began his career selling cars in 1976 and spent 14 years running his own dealership before consulting dealerships. His nearly three decades of industry experience includes positions with Autobytel Inc., Izmocars, Half a Car Group and Reynolds & Reynolds.
Raynard M. Fenster, President/CEO, RayFenster.com LLC Fenster has several decades experience in developing innovative e-commerce solutions for quality organizations, and has pioneered cutting edge applications for vendors and OEMs such as ImagicLabs, AVV, Autobase, Reynolds, ADP, Dealerskins, Blackbook, Carfax, eBay, AULtec, Autobytel, Ford, Lexus, and Saturn. He was one of the first Internet professionals that moved e-commerce into fixed operations and social media. Most recently a sales director with Sheehy Nissan, Fenster now focuses on coaching and training personnel and has provided training to many of the top Internet managers and directors in the country. For more information on “The Five Things Successful Internet Departments Have in Common,” visit: http://bit.ly/SyEmv9
About AutoUSA Internet Sales Solutions
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships. Leading products include Payment ProSM, a payment-based pre-qualification tool for dealer websites; ShowProSM incentive program, proven to turn more leads into shows; Leads&ListingsSM, providing the highest quality, new and used car email and phone leads from 100+ sites; PowerListingsSM 2.0, helping dealers increase traffic to—and leads from—their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost. AutoUSA products are currently benefiting thousands of active dealers all across the U.S. For more information, visit AutoUSA’s web site, subscribe to our blog at http://blog.autousadealers.com, follow us on Twitter @AutoUSALeads and “Like” us on Facebook at /AutoUSADealers
The 13th Digital Dealer Conference and Exposition
The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com