REMI to the Real Estate Community: Court International Buyers

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The Real Estate Marketing Insider advises its readers to consider refining their advertising efforts targeted at international buyers. REMI’s advice came on the heels of a June 24 news report in RISMedia titled, “Breaking: International Cash Buyers Boost Home Sales – Is This Helping the Summer Real Estate Market Heat Up?”

The Real Estate Marketing Insider offered advice to realtors and real estate agents, saying they should consider all types of advertising targeted at international buyers. REMI’s announcement came after an article in RISMedia indicated that not only are international transactions happening more frequently, but overseas buyers are paying cash in large numbers.

The June 24 news release in RISMedia compiled some numbers concerning international buyers of U.S. real estate in the past year. The number of transactions involving overseas clients has risen in the last year, with a surprising 63 percent of international buyers paying for their new homes in cash. Although the total revenue from international sales over the last year is down by about $14 billion, the signs of future trends in real estate point to increases in purchases by international clients. China’s presence in North American real estate in particular is projected to skyrocket. By 2015, Chinese buyers are projected to spend $11.4 billion per year on international real estate, and one third of Chinese millionaires are already owners of international property.

Real estate agents should consider the upward trend of cash purchases from international buyers, and plan accordingly to take advantage of it. This can mean coming up with realtor marketing ideas that cater to different cultures; increasing mobile and online presence to reach buyers overseas; and developing language skills outside of a normal real estate practice. REMI believes that working with international buyers is an inevitable part of every real estate business, and that agents who are ready could be rewarded with high-price transactions and cash payments.

The Real Estate Marketing Insider suggested that real estate agents rethink their marketing strategies to reach international buyers in greater numbers. The announcement was made following news in RisMedia that international transactions are increasing in number and most foreign buyers pay cash.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication covering news, analysis, and trends in the real estate market. Realtors, investors, and home buyers can find the Insider at realestatemarketinginsider.com.

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