REMI Offers Possible Targets for Luxury Listings

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The Real Estate Marketing Insider announces the publication of a list of starting markets designed to guide realtors in beginning or strengthening their luxury property sales. The list was announced following an editorial in the South Florida Business Journal that featured ultra-luxury real estate listings in the Miami Beach area.

The Real Estate Marketing Insider’s executive director, Tobias Nergarden, announced today that his publication had released a list of markets that could be a good starting point for real estate agents to begin their luxury real estate careers, or strengthen existing luxury portfolios. REMI suggested Florida, Colorado, and other domestic markets that receive less attention than major urban markets but have nearly the same offerings.

REMI’s announcement came on the heels of a May 24 report in the South Florida Business Journal that detailed the challenges of working successfully in the Miami Beach luxury housing market. According to top real estate agent websites and in-person testimonies, the luxury market in Miami has been unusually strong, with high sales prices and quick turnovers. The story discussed one property sold by Coldwell Banker whose sale carried a price tag of $34 million. Meanwhile, the great challenge facing luxury real estate agents in the area is shortage of listings and the difficulty of procuring new ones, given the quick sale once a listing goes up.

Mr. Nergarden released this statement on behalf of his publication:
The Insider recognizes the great opportunities presented for agents by the Miami Beach luxury real estate market. However, choosing to build a luxury listing portfolio off the beaten path from major luxury markets like Miami, New York, and Los Angeles can help a realtor develop a different clientele who are looking to get away from the pace of big-city life. REMI recommends that agents consider looking into these less-populous markets as starting places for building or growing a luxury real estate practice:

  •     Boulder, Colo. Boulder is a quiet mountain town with an award-winning university and myriad outdoor recreational opportunities.
  •     Orlando, Fla. Slightly smaller than Miami, Orlando offers a different pace of life with more family-friendly neighborhoods and offerings.
  •     Austin, Tex. Austin is a bigger market, but is rarely seen as an option for luxury real estate. The charming city and the amount of activity in the government and education sectors make it a hidden gem for high-money clients.

Tobias Nergarden of the Real Estate Marketing Insider announced a REMI-sponsored publication detailing a few non-major-market options for building a luxury real estate practice. Tobias recommended that agents hoping to sell luxury real estate outside major city markets should look closely at Boulder, Colo., Austin, Tex., and Orlando, Fla.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication covering the real estate world for agents, consumers, and investors. REMI provides breaking news, investment tips, and market analysis.

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