San Diego, CA (PRWEB) January 31, 2013
Many of the 2013 marketing trends that have taken hold recently are those that put a new spin on previously tried and proven marketing methods. These marketing trends have taken the changes in the marketing world into account and are not only adapting to them but actually shaping the future of marketing through new innovations, ideas and ways of thinking. Here are some of the top trends that those in the marketing business will want to keep an eye on in the year ahead.
Content Marketing –
Content has always been king in the online marketing world; however the focus has changed from creating content for search engines to creating real quality content for readers and viewers. This doesn’t mean that search engine marketing is a thing of the past; it just means that it is taking a back seat to optimizing content that will grab real peoples’ attention and make them want to share it with others.
More people are realizing that social media sharing has a great effect on search engine results. Creating content not only with the search engine algorithms in mind, but with the express purpose of benefiting the readers, listeners or viewers, is becoming one of the fastest growing 2013 marketing trends.
Mobile Marketing –
Mobile marketing is really taking the lead in the marketing trends 2013 is seeing. The percentage of people who use one or more mobile devices compared to those who use computers is increasing daily. Mobile devices also provide an almost 24/7 connection with consumers. Most people check their mobile phone at least once every hour and they take them every where they go.
Creating dynamic content that will adapt to any screen size or resolution is a need that must be met in order to adapt to the new predominance of mobile devices. Creating mobile apps and customizing text message ad campaigns are all becoming much needed skills for the increasingly mobile driven world.
Big Data –
Big data is a term that is getting thrown around a lot nowadays. This is simply information that is collected on consumers’ shopping and spending habits. By analyzing this information, marketers are able to customize their marketing efforts to each individual. This not only helps to streamline marketing efforts and helps cut down on unnecessary expenses, but it also makes for more effective marketing.
By using this data, marketers can determine what type of promos or advertisements individual consumers would more likely be interested in. They may also send more customized emails instead of flooding customer inboxes with promotional material that they will never use and which may get the sender marked as a spammer. These are just a few of the benefits of utilizing this type of data.
These three 2013 marketing trends are just the tip of the iceberg. There marketing techniques and methods are changing in every area of the business world. Keeping up to date and making use of the new ideas will certainly make the year ahead an exciting one for marketers of every kind. For more information on the business and online marketing world, please visit InternetIncomeUniversity.com.