REMI’s Mobile Marketing Story: Commercial Real Estate Going Mobile

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The Real Estate Marketing Insider spotlights its Mobile Marketing Story of the Week following a news release in RIS Media that commercial real estate is gradually beginning to integrate mobile marketing into its practice.

The Real Estate Marketing Insider published its Mobile Marketing Story of the Week feature, which highlights breaking news in digital marketing for real estate. This week’s featured story is news in RIS Media that the commercial real estate industry is increasingly turning its attention to the potential of mobile marketing for real estate.

This week, inMotion Real Estate issued a report on the use of mobile advertising and marketing by commercial real estate agents. The results were surprising. Commercial realtors have plunged into mobile marketing in greater numbers than ever. Last year showed a 61 percent increase from 2011 in mobile use among commercial industry professionals. The report also states that there was a 225 percent increase in mobile visits as a total share of website visits in 2012. Commercial real estate websites can now expect almost a tenth of their traffic from mobile devices.

Residential and vacation real estate agents have long known the potential of mobile devices. From vacation rentals San Diego to New York condos, nearly every realtor has a mobile-ready presence and a website. However, in commercial real estate, such a presence has been less important. Commercial clients are traditionally older, less tech-savvy, and more methodical about their real estate buying decisions. That’s shifting though, as the tech industry grows and the average small business changes its look. Most new companies work in smaller offices. Tech startups are often completely online, with very few maintaining landlines at all. Increasingly, a mobile-ready advertising setup is becoming necessary for commercial real estate. REMI believes that commercial realtors should be implementing mobile marketing strategies, and urges its readers to begin doing so before they fall behind their competition.

The Real Estate Marketing Insider released its weekly Mobile Marketing Story of the Week. This week’s profile concentrated on the growing trend of mobile marketing in the commercial real estate world, which has been slower to adopt mobile marketing than residential or vacation real estate.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online newsletter for realtors and real estate clients. REMI features breaking news, business tips from industry insiders, and much more.

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