(PRWEB) September 24, 2012
Ford Makes Strategic Move with new 2013 Ford Fusion Re-launch
Strong sales of the new 2013 Ford Fusion are imperative for Ford to remain a major player in the largest segment of the new car industry and keep the lion’s share of America’s huge mid-size car segment. "To be successful, you have to have a strong midsize car or you can pack up your tent and go home," says Michael Robinet, managing director of Northville IHS Automotive Consulting. Expectations are high for the new 2013 Ford Fusion to increase Ford’s market share in this growing segment.
Detroit, MI September 20, 2012
Ford has set the bar high, sending executives humming across America to create hype about the re-launch of the new 2013 Ford Fusion new car model, that goes on sale this fall. In addition to five choices of engines, the new 2013 Ford Fusion model is a style leader that has a refined design and ramped up tech and plush extras, making it highly competitive with top sellers Accord and Camry.
American mid-size car sales is said to be the most important segment in the U.S. market, with nearly 1 out of 5 car purchases in 2011 being in the mid-size range. Selling 2.3 million Fusions in 2011, WardsAuto and Autodata expects Ford to sell 2.5 million of the new 2013 Ford Fusion this year. A lot of new product is rolling out this year, causing all the mid-size car contenders to sport their best mid-size model to stay in the competition and be the top performers.
Mid-size car contenders include:
Toyota – is expected to be the 2012 top seller with the Camry for the 14th time in 15 years. End of August sales were 280,536.
Honda – is releasing its new Accord this fall, at the heels of the Camry. End of August sales were 218,665.
Nissan – has released a new model Altima in June. End of August sales were 209,592.
Ford – re-launches new 2013 Ford Fusion. End of August sales were 181,865.
General Motors – has presented the Chevrolet Malibu Next-Gen in summer 2012, along with its hybrid.
Kia Optima, with sales year-to-date two times that of 2011, along with Hyundai Sonata are dedicated up and comers; and Chrysler's 2013 plans hold a roll out of a new 200.
"The Camry is not infallible, both Ford and Nissan have added capacity to make more midsize cars so they would be capable of beating the Camry if the demand is there." - Michael Robinet. Robinet speculates that the short-term future is sure to see Camry remaining at the top.
"This year, the Camry can't be unseated." - WardsAuto's Haig Stoddard.
Ford’s $555 million investment in the new 2013 Ford Fusion includes:
- Preparing standby second shift of 1,200 workers and tooling at Flat Rock plant
- Fusion production in Hermosillo, Mexico is prepared to run three shifts
- Launch event at New York Times Square with CEO Alan Mulally. Ryan Seacrest, notable celebrity to help rally Fusion excitement
- Reporters test drive the new 2013 Ford Fusion while Mark Fields President of Ford of the Americas is in Los Angeles
- Banner launch and free lunch for employees at headquarters in Dearborn, scheduled to coincide with the visit of the head of product development, Raj Nair
- Design panel in Miami led by J Mays, along with one in San Francisco conducted by CTO Paul Mascarenas
A ten-year period of growth is the outlook for the mid-size car segment. The new 2013 Ford Fusion is a vital part of that growth, meeting the new standards for fuel economy. Helping Ford comply to Federal these standards, the Fusion is poised to help Ford keep a good bit of the lion's share of mid-size car sales, as well.