REMI Announces Tech Breakthrough of the Week Winner

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The Real Estate Marketing Insider announces its choice for the Tech Breakthrough of the Week award. Caldwell Holdings, a real estate firm based in Pittsburgh, Pa., was named the winner of the award following a recent press release that featured the firm’s use of technology to simplify the home selling process.

The Real Estate Marketing Insider announced that it had picked a winner for its weekly Tech Breakthrough of the Week award. The award, given for outstanding utilization of technology and digital media in a real estate marketing plan, was presented to Caldwell Holdings, a Pittsburgh-area real estate firm whose multi-point plan for using technology has catapulted it to regional success.

As detailed in a press release published by the company on June 13, Caldwell Holdings is a long-time real estate presence in the Western Pennsylvania area that has recently decided to revamp their marketing strategy. Until recently, most of their marketing efforts were limited to small “bandit” signs along the highway. The real estate company, well known for purchasing houses passed over by other realty firms, has recently integrated technology into just about every aspect of its marketing strategy. According to the press release, the firm uses Craigslist to sniff out prospective sellers; frequently launches YouTube and online video campaigns; and maintains a strong social media presence to interact directly with prospective clients. Caldwell is also using video conferencing and contact management software to expand its capabilities.

The Insider chose to award this week’s Tech Breakthrough of the Week award to Caldwell Holdings because of its exemplary integration of technology. Older real estate firms that are accustomed to the traditional methods of marketing and client relations may balk at technology because of the perceived challenges and the steep learning curve it presents. Caldwell Holdings has demonstrated that technology integration is not only a real possibility for an older firm, but can reap tremendous benefits by attracting new clients in previously-unreachable markets.

The Real Estate Marketing Insider awarded its Tech Breakthrough of the Week title to Pittsburgh-based Caldwell Holdings. The Insider stated that it had chosen Caldwell because of its strong integration of technology into a previously traditional marketing scheme.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication covering the real estate market. REMI is an invaluable resource for real estate agents, investors, and home buyers.

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