REMI Supports Trulia’s Statement on Mobile Apps

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The Real Estate Marketing Insider issues a statement declaring its support for the opinions outlined by Trulia’s COO in a Wall Street Journal op-ed.

The Real Estate Marketing Insider expressed its support of an editorial piece penned by Paul Levine, COO of online real estate giant Trulia, in The Wall Street Journal. The opinion piece detailed Trulia’s approach to mobile marketing and designing effective mobile apps. REMI agreed with Trulia’s assertions and urged realtors to consider them in their own advertising and app design.

Trulia is one of the largest real estate companies on the web and has long been a trend-setter in mobile marketing for real estate, particularly in their use of mobile apps. Trulia first broke into the mobile market with an iPhone app in 2008. Since then, they’ve released thirteen more apps, with services designed for home buyers, home sellers, realtors, and real estate investors. The firm’s mobile presence plays a huge part in their business. In fact, almost 40 percent of its traffic during peak times comes from mobile devices. Trulia’s COO, Paul Levine, offered some advice to realtors in their own app design, saying that it is possible to monetize even free apps if advertising is integrated smoothly. “Relevant ads don’t feel like ads,” said Levine. “Modern consumers are savvy and have high expectations for the ease and speed with which they can locate the context or information that they want, especially while they are using mobile apps. That’s why any type of advertising that interrupts the experience of using your apps will turn consumers away.”

The Insider went on record supporting Trulia’s statements about apps and ad integration. Tobias Nergarden, REMI’s founder and CEO, said in a statement, “Trulia’s thoughts about ad integration should be taken to heart by every realtor. Mobile apps are gaining traction for their speed, efficiency, portability, and convenience. Attempts to shoehorn in advertising that break up the flow of the app or hinder the consumer’s ability to use it undermine the whole point of a mobile app, and can scare consumers off. The best way to monetize an ad is through targeted, relevant advertising and a design that smoothly integrates it into the app. Realtors who can figure out a way to meet these demands can reap huge monetary rewards from their app users.”

The Real Estate Marketing Insider and its CEO Tobias Nergarden announced that they were in agreement with statements about mobile real estate advertising made by Trulia’s COO, Paul Levine. Levine penned an editorial for the Wall Street Journal advising a very specific and limited role for advertising in mobile apps, and emphasized the need for seamless and efficient integration of ads into the app.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication that provides real estate professionals and consumers with breaking news, trend watches, and market forecasts.

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